...solve thorny business challenges in the time it takes to drink a cup of tea


How you learn has more to do with your business success than any talent you were born with…

Andy Murray, Mo Farah and Usain Bolt are world class because of their talent and hard work.

Or is it something else?

Richard Branson, Bill Gates and Mark Zuckerberg have been so successful in business because of their talent and hard work.

Or is it something else?

What if their success is a result of a way of working? A formula you can use. A formula your people can use. A formula your children can use.

Such a formula explains how Simon Clifford helped an U14s football team from Chapeltown in Yorkshire beat the Irish and Scottish national U14s teams.

OK so it might be a stretch to think this formula can turn you or me into the next Zuckerberg.

But what if it can bring a 10% or 20% improvement in business profits? Why not apply this proven way of working to the mission critical jobs in your business and improve your results?


You and your business achieve more only when your skills improve. To improve skills and expertise we must practice at the edge of our current skill level and we must fail more often!

Start with 4 helping hands here or read on for the full Bitesize Business Breakthrough 

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Usain Bolt’s genes are just so overrated…

The science of success suggests genes have little to do with success.

World class Kenyan long distance runners aren’t genetically wired for long distance running success. They’re so good because, to get to school when kids, they ran longer distances at high altitude – up to 20km a day. This made their lungs 30% better at oxygen uptake and made them better long distance competitors.

98% of Jamaicans have the gene ACTN3 which is associated with sprinting success. The thing is Kenyans have an even higher frequency of the ACTN3 gene but have no sprinting success. 82% of Europeans also have the ACTN3 gene. But how many successful European sprinters can you name?

It’s not the gene that matters, it’s Bolt’s and his Jamaican team’s obsession with sprint training that delivers them repeated gold medal success. 

Here's the proven solution for you...

Deep practice requires you to reach and repeat.

Apply the laws of deep practice and you’ll build skill and expertise and out perform your competition.

Is this your untapped competitive advantage?

The science says it’s not genetics that determines someone’s skill and capabilities. It’s their depth of practice.

In sport, repeated practice is expected. In fact, if you want to be any good, you need to practice more often than you play.

Business is different.

In business, practice is seen as a cost. And if costs are to be kept to a minimum, practice is often avoided.

If you think differently and apply a little deep practice (practicing at the very limit of your capabilities) every day or every week, your skill and expertise will improve. So will your results!

The key is smaller and heavier balls…

In 1997 Simon Clifford borrowed £5,000 to fund a trip to Brazil to learn about ‘Futsal’ (Futebol de Salão – football in a room). Why?

Because the Brazil national football team had more players in the world’s top football leagues than any other. They had also won the World Cup more times than anyone. How come?

All over Brazil kids play futsal. Small room-sized pitches and a heavier ball. Brazilian futsallers make more mistakes.

There’s just no room in this five a side game. Passing lanes are ridiculously tight. Defensive pressure is constantly tight also. Players have to either dribble or accurately thread a pass to a team mate.

Not until they’re 12 years or over do the kids get to play football as we know it. They make football look easy (because, compared to futsal, it is).

Clifford brought futsal to Chapeltown, and coached the U14s team using futsal. They went on to beat both the Scotland and Irish national U14s football teams.

STOP allowing yourself to freewheel and miss out on the value of repeating deep practice.

START encouraging yourself and your people to make mistakes and use those errors to signpost better performance.

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Here’s the science behind what’s happening…

Insulation is happening.

Insulation of your brain circuits.

Insulation means speed and precision.

Like the cable on your TV is wrapped in insulating plastic. Every time you perform an action or skill the relevant brain circuits are wrapped by an extra layer of myelin insulation.

For bare brain circuits – no myelin – the signal speed in the brain is 2 miles per second. For fully myelinated circuits, the signal speed is 200 miles per second.

Brazilians, Kenyans and Jamaicans are brilliant at adding more myelin to their football, running and sprinting brain circuits. Plumbers myelin-wrap their plumbing brain circuits. Sales people myelin-wrap their sales brain circuits. Engineers myelin-wrap their engineering brain circuits.

Myelin builds a better, faster brain and a better, faster business too.

Accelerate your performance and your business results…

Dan Coyle for his inspiring book ‘The Talent Code’ visited the hotbeds of talent production. He posed the question: 

“What if you could do a month’s worth of practice in just 6 minutes?”

Coyle was looking for the common threads to explain exceptional levels of performance in these hotbeds.

The small island of Curacao has a population the size of York or Basildon but it provides 1 in 9 of the major league baseball players in the USA. Spartak is a small rundown Russian tennis club that has provided more top 50 tennis players than any other club. 21 of the top 100 women golfers are from Korea. And there’s Chapeltown too!

They all use deep practice. 

Common threads of success...

“When you operate on the edge of your ability, when you are reaching, failing, reaching again, learning velocity goes way up. It goes way up.”

Dan Coyle

Myelin and skill improvement respond best to being stretched. To falling over. To reaching at or beyond the edges of your ability.

A baby learns to walk quickly because they are constantly reaching for the next, better level of toddling! They fall over a lot. They get lots of coaching. They keep stretching themselves till they have mastered walking. Then they reach again and start learning to run, skip, jump!

When we struggle we get smarter, faster, better. Check out the downloadable tools to see how struggle really works.

What are you doing to reach beyond the edges of your and your team’s skill level?

Rules to accelerate learning and performance…


Myelin and skill improvement requires repetition but as Coyle puts it:

“Spending more time is effective – but only if you’re still in the sweet spot at the edge of your capabilities, attentively building and honing circuits.”

And if you practice at the edge of your current skill level you’ll fail, you’ll fall over often like a staggering baby does. 


‘In 7 weeks learn a year’s worth of material’ is the de facto motto of the Meadowmount School Of Music.

This humble school has given us some of the world’s best Cellists including Yo-Yo Ma.

At Meadowmount they are experts at chunking:

  • One big chunk – look intently at the whole piece of music or task in the round.
  • Practice the smallest chunks – short sequences of notes or sub-tasks – practice in random order.
  • Slow it down – going slow allows you to recognise and attend to errors – going slow helps you build a working blueprint of the skill.

Chess masters are also masters at recognizing chunks of master games and practicing those chunks. They make a move (the smallest chunk) and compare it to the winning move and work out why the move works.

How can you chunk important jobs or tasks in your business and perform deep practice on these chunks to improve your skills and your results?

4 helping hands for you…

Deep practice – ‘Reach and Repeat’ can transform your success and the success of your people and your business. 


Ruthlessly eliminate passive learning


Embrace struggle – reach at the edges of your skill level


Embrace repetition – practice often with a coach


Coach well – praise the effort not the intelligence or ‘natural talent’ – give factual feedback


“Constantly reaching for faster and better is tough. I’m not sure I or my people are up for that!”

The social psychologist Dr Carol Dweck has studied motivation for 30 years. Motivation is key to deep practice success.

Dweck gave some children a fairly easy puzzle. Afterwards they were given one of two verbal responses:

  1. 1
    “You must have worked really hard”
  2. 2
    “You must be smart at this”

When given a further test the praised-for-effort group (1) improved scores by 30% whilst the praised-for-intelligence group’s (2) score dropped by 20%.

The learning - acknowledge effort not intelligence to motivate people to struggle.

More on this in the downloadable tools accompanying this Business Bitesize where you’ll discover what the world’s best ever coach across all sports says to his people. 

“Encouraging people to make mistakes can cost me customers, revenues and profits, not improve them.”

Investing 1 of your 40 hours a week working with one of your people at the edge of their skill level is just 2.5% of your time.

And why not coach deep practice with your people as they work on-the job?

You could get them to be 10% better at their job. Together you could get them to be faster and do more. They could do more so you do less or you can go do other more valuable work.

Andy Murray knows he’ll fail to win if he fails to practice with his coach’s feedback.

Time to start to reach and repeat with your team whilst working on-the-job?

“We’re busy enough already without putting two people on one job.”

Teaching people to drive or fly is fraught with danger. But repetition is achieved without risking lives in simulators or dualcontrol cars.

How do you take this idea and apply it to just 1 hour of practice a week and drive your business forward?


“How do I know the constant reaching at the edges of my skills and repetition will grow my business?”

You already know that in a fast moving business world you need to improve just to stand still. Doing the same old, same old will mean the eventual demise of your business. 

By helping your people (and yourself) improve skills and expertise through deep practice you set yourself up for success.

Your 'Make It Happen' checklist:

Repeatedly practice at the edges of your skill level to improve your results…

The hotbeds of success all over the world aren’t full of genius people from a world beating gene pool. They succeed because they struggle every day to improve their skills and expertise at the edge of their current skill level, with the support of a guide or coach.

You can adopt this approach for yourself and your business when you:


Ruthlessly eliminate passive learning

Do rather than watch.


Embrace struggle

Reach at the edges of your current skill level, make mistakes, see mistakes as an opportunity to improve.


Embrace repetition

Repeat regularly so that you build the myelin in your brain and the speed and accuracy for skill improvement.


Coach well

Praise the effort not the intelligence or ‘natural’ talent – give factual feedback like the best coaches do.

Want to know more?

The Talet Code

Daniel Coyle

Daniel Coyle’s book is rammed with inspirational stories and detailed insights.

It’s why Tom Peters, (world renowned business author) said: “You will not read a more important and useful book”. 


Go to the link below and you'll find a selection of practical support tools to help you get a deeper understanding and develop greater skills for repeatedly reaching for success.

Download the support tools to help you


This report is shared by

Wayne Hockley
Wayne Hockley, Director


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