Success From Storytelling

What happens when you use the power of a story to sell your products and services

Time to invest in the power of storytelling to increase your sales

Because your business matters, use stories to give you a competitive advantage

Why risk the success of your business by not being careful about your marketing?

How to tell a story, save money and grow your business

Increase the profits of your business without increasing your marketing spend

Increase the sales from your existing marketing and your business grows without it costing you a penny more!

Make every marketing pound work for your business by using the power of storytelling

Grow your business by growing the number of stories you tell

Give your business a competitive edge by making stories an integral part of your marketing strategy

What happens to your business when you put storytelling front and centre of your marketing strategy?

Time to use the power of storytelling in your marketing to grow your businesses profits

Everyone loves a good story – give your customers what they want and grow your profits

What happens when you put storytelling front and centre of your marketing strategy?

How do you construct great stories in the marketing of your business?

For marketing success don’t deal in facts and figures, deal in stories

How can your business use storytelling to get the most out of your marketing?

Keep it simple when it comes to using stories for SUCCES in your marketing

11 words is all it takes to deliver your marketing message for business SUCCES

Use this checklist for SUCCES when using storytelling in the marketing of your business

Business success and marketing success starts with the SUCCES checklist

What happens when you use the SUCCES checklist in your marketing?

Don’t risk the future of your business by not using the SUCCES checklist in your marketing…

Achieve marketing success in your business with a bird in the hand

When it comes to the marketing of your business it pays to keep it simple

Be credible when spreading your marketing message

Your business wins when you deliver an unexpected marketing message

If you give your customers what they have always expected your business will fail

Start marketing your business with credible stories to keep your customers interested

Storytelling will be the future of your business success if you keep it simple

Keep is simple like Dominos Pizza for business SUCCES

Dominos got it right by keeping it simple and so can you

What happens when you keep your marketing message simple like Dominos pizza?

Tell real stories to your customers and you will get real results…

What can you learn from the storytelling of Dominos for business success?

Time to take the marketing of your business seriously like Dominos did

Can your business deliver the way Dominos did?

What if a simple, profound statement could deliver you fantastic business results?

Just 6 steps to Business SUCCES is all you need for your marketing to deliver

6 simple reasons to make SUCCEStories front and centre of our marketing strategy

Don’t let your business fail by not taking your marketing strategy seriously – use the SUCCES formula

1. We are all surrounded by stories. As a business owner you have, no doubt, listened to your fair share of stories too! In fact, over half of our conversations come in the form of stories. Even though most businesses run on hard data and facts, it is in fact true that you, your team, your customers and competitors are as receptive to stories as they are to the facts. Click here to learn more.

2. Think of the last business meeting, presentation or business function you went to, I am sure you can remember a funny anecdote or business story you were told, but can you remember the numbers from that meeting, the facts and figures?

​3. How much do you spend on marketing your business? And how much ‘bang for your buck’ do you get? Do you often feel like you are spending more and more on marketing, but the profits and success of your business do not grow relative to this spend? Click here to learn how to change all of this with the power of a good story.

4. We all have an insatiable appetite for stories, and storytelling, in addition to being an important strategic tool, can also be an important tactical tool that lets you engage with your customers.

And the simple use of telling your story, your purpose and your promise does not mean increasing your marketing spend – just adjusting your marketing focus. Click here to learn how.

5. People love a story – value them and enjoy them. It’s why we read books, go to the cinema, watch soaps and its why the box set culture has grown exponentially! Stories are what people want – by people I mean your customers.

So, click here to make stories a part of your business’s marketing model and you’ll stand a chance of cutting through the marketing clutter that your competition is sending the way of your customers and potential customers.

6. You’ll cut through the clutter when you engage with your customers about your stories. The big question is… how to construct great stories in your marketing? Click here to learn how.

7. Storytelling is a competitive advantage. There are millions of pieces of marketing content being created and shared on some or all media platforms every day. Click here to learn how you stop your business from blending into the noise?

​8. How do you stand out from your competition? Your customers’ decisions are based more on emotion than logic.  So even though your products or services may be better than your competitors, it’s the story you tell to make an emotional connection with your buyer that will result in the sale. Click here to tell a great story.

9. In their book ‘Made to Stick’ Chip and Dan Heath created the SUCCES writing formula.

Using this formula will transform the way you market your business. Can you afford to ignore it?  Frankly, if you want to survive, want your business to grow and want to beat your competition the answer is simply no! Click here for more.

10. You have heard the proverb ‘A bird in the hand is worth two in the bush” It is one of the oldest and best-known proverbs in the English language and dates back to the 15^th century. So, what does it mean and why is it still so popular today? Click here to learn why this proverb is so important to the success of your business.

11. When you write or tell your product or service marketing message as a Simple, Unexpected, Concrete, Credible, Emotional, Story you will grow your business. Click here to learn that SUCCEStories work…

12. Dominos prove that using the SUCCES writing formula works.This simple and profound phrase launched Dominos into international business stardom and underpinned their meteoric growth in India now:

“Piping hot pizza delivered to your door in 30 minutes or you don’t pay”

Click here to learn how could you share your marketing message in such a simple and profound way

13. Storytelling and marketing are the new power couple. There is no better way to connect, engage and reach your customers. Stories are an absolutely essential part of our day-to-day communication, as a business owner you have probably been listening to stories in one form or another for as long as you can remember. Click here to learn more about how a great story can make or break your business.

14. To make a difference to your business, your business stories have to be good. No - they have to be great. When done well, storytelling will do wonders for your business, it can make your products and services the ‘must-have’ over your competition, boost your marketing strategy, generate profit and create loyal customers. Click here to learn more.

1. We are all surrounded by stories. As a business owner you have, no doubt, listened to your fair share of stories too! In fact, over half of our conversations come in the form of stories. Even though most businesses run on hard data and facts, it is in fact true that you, your team, your customers and competitors are as receptive to stories as they are to the facts. Click here to learn more.

2. Think of the last business meeting, presentation or business function you went to, I am sure you can remember a funny anecdote or business story you were told, but can you remember the numbers from that meeting, the facts and figures?

​3. How much do you spend on marketing your business? And how much ‘bang for your buck’ do you get? Do you often feel like you are spending more and more on marketing, but the profits and success of your business do not grow relative to this spend? Click here to learn how to change all of this with the power of a good story.

4. We all have an insatiable appetite for stories, and storytelling, in addition to being an important strategic tool, can also be an important tactical tool that lets you engage with your customers.

And the simple use of telling your story, your purpose and your promise does not mean increasing your marketing spend – just adjusting your marketing focus. Click here to learn how.

5. People love a story – value them and enjoy them. It’s why we read books, go to the cinema, watch soaps and its why the box set culture has grown exponentially! Stories are what people want – by people I mean your customers.

So, click here to make stories a part of your business’s marketing model and you’ll stand a chance of cutting through the marketing clutter that your competition is sending the way of your customers and potential customers.

6. You’ll cut through the clutter when you engage with your customers about your stories. The big question is… how to construct great stories in your marketing? Click here to learn how.

7. Storytelling is a competitive advantage. There are millions of pieces of marketing content being created and shared on some or all media platforms every day. Click here to learn how you stop your business from blending into the noise?

​8. How do you stand out from your competition? Your customers’ decisions are based more on emotion than logic.  So even though your products or services may be better than your competitors, it’s the story you tell to make an emotional connection with your buyer that will result in the sale. Click here to tell a great story.

9. In their book ‘Made to Stick’ Chip and Dan Heath created the SUCCES writing formula.

Using this formula will transform the way you market your business. Can you afford to ignore it?  Frankly, if you want to survive, want your business to grow and want to beat your competition the answer is simply no! Click here for more.

10. You have heard the proverb ‘A bird in the hand is worth two in the bush” It is one of the oldest and best-known proverbs in the English language and dates back to the 15^th century. So, what does it mean and why is it still so popular today? Click here to learn why this proverb is so important to the success of your business.

11. When you write or tell your product or service marketing message as a Simple, Unexpected, Concrete, Credible, Emotional, Story you will grow your business. Click here to learn that SUCCEStories work…

12. Dominos prove that using the SUCCES writing formula works.This simple and profound phrase launched Dominos into international business stardom and underpinned their meteoric growth in India now:

“Piping hot pizza delivered to your door in 30 minutes or you don’t pay”

Click here to learn how could you share your marketing message in such a simple and profound way

13. Storytelling and marketing are the new power couple. There is no better way to connect, engage and reach your customers. Stories are an absolutely essential part of our day-to-day communication, as a business owner you have probably been listening to stories in one form or another for as long as you can remember. Click here to learn more about how a great story can make or break your business.

14. To make a difference to your business, your business stories have to be good. No - they have to be great. When done well, storytelling will do wonders for your business, it can make your products and services the ‘must-have’ over your competition, boost your marketing strategy, generate profit and create loyal customers. Click here to learn more.

BLOG 1 – Increase your profits but not your spend by using the power of storytelling

We are all surrounded by stories. As a business owner you have, no doubt, listened to your fair share of stories too!

In fact, over half of our conversations come in the form of stories.

Even though most businesses run on hard data and facts, it is in fact true that you, your team, your customers and competitors are as receptive to stories as they are to the facts.

This is because stories help us relate, they allow us to empathise, and they allow our brains to process information in a form that is more digestible and memorable.

Think of the last business meeting, presentation or business function you went to, I am sure you can remember a funny anecdote or business story you were told, but can you remember the numbers from that meeting, the facts and figures?

Wouldn’t it be great if you could harness the power of storytelling and grow your business, your customer numbers and your profits?

What if you could achieve more sales for the same marketing time, same marketing effort and same marketing spend…

You can make your marketing work harder for you when your marketing messages put the power of storytelling to work.

Remember everyone loves a story…

Click here to discover how to construct great stories and use them in your marketing. Then you grow your business and profits, without additional marketing spend.

BLOG 2 – Generate more sales for your business without increasing your marketing spend

How much do you spend on marketing your business?

And how much ‘bang for your buck’ do you get?

Do you often feel like you are spending more and more on marketing, but the profits and success of your business do not grow relative to this spend?

you may be getting visitors to your website, but the majority take no action

it could be that you have written a brochure, marketing your products and services, but nothing has happened, even though you sent the brochure to everybody

or maybe you have hosted events and cannot get enough people to show up or take action at these events

Remember the old selling adage that goes like this: “facts tell… stories sell”

We all have an insatiable appetite for stories, and storytelling, in addition to being an important strategic tool, can also be an important tactical tool that lets you engage with your customers.

And the simple use of telling your story, your purpose and your promise does not mean increasing your marketing spend – just adjusting your marketing focus.

In this fragmented social-media world we live in now where there are so many different ways to communicate, customers want to feel an emotional connection with who they buy from - but remember customers are savvy now, they are looking for something different, a different marketing message.

Why should your customers choose your products and services?

Why should a customer give you their time and money?

Storytelling isn’t just a creative approach to marketing. It gives your customers a totally different entry to your business and your brand.

Click here to discover that when you put the power of stories to work for your business, your marketing results will radically improve.

BLOG 3 – What’s the single most powerful marketing tool you can use to grow your business?

People love a story – value them and enjoy them. It’s why we read books, go to the cinema, watch soaps and its why the box set culture has grown exponentially!

Stories are what people want – by people I mean your customers.

So, make stories a part of your business’s marketing model and you’ll stand a chance of cutting through the marketing clutter that your competition is sending the way of your customers and potential customers.

You’ll cut through the clutter when you engage with your customers about your stories.

The big question is… how to construct great stories in your marketing?

You currently spend time, money and energy on marketing your business – you use some (or all of) brochures, adverts, website, events, social media posts, a sales team and so on.

The key is to continue using them as before BUT use better words in a better way for better results.

Most business owners fail to share powerful and valuable stories in their marketing preferring the safe harbour of facts and figures, but remember “facts tell… stories sell”

So, what’s the best story about your business?

What’s the best customer story you have to tell?

How can you make more of stories in your business?

Watch this great story from Lego by clicking here http://www.youtube.com/watch?v=NdDU_BBJW9Y

Click here to discover how stories are the key to the future success of your marketing and of your business.

BLOG 4 – Probably the best marketing SUCCES checklist in the world?

Storytelling is a competitive advantage.

There are millions of pieces of marketing content being created and shared on some or all media platforms every day.

As a business how do you stop yourself from blending into the noise?

How do you stand out from your competition?

Your customers’ decisions are based more on emotion than logic.  So even though your products or services may be better than your competitors, it’s the story you tell to make an emotional connection with your buyer that will result in the sale.

You win with strong stories that tap into your customers emotions, make them connect with your business and make you their only logical choice.

How can you tell a story in your marketing message and powerfully connect your customers to your product or service?

Chip and Dan Heath (best-selling authors of multi-selling book ‘Made to Stick’) have researched the power of story telling from a marketing perspective.

Use their model… ‘SUCCES’ and you’ll improve your writing and your lead generation results.

Write or tell your product or service marketing message as a: SIMPLE, UNEXPECTED, CONCRETE, CREDIBLE, EMOTIONAL, STORY…

This checklist works!   –  cut through the masses of marketing clutter when you communicate with a concrete, tangible, credible, deliverable story – a SUCCEStory.

Click here to learn more about the SUCCES checklist and the difference that this and storytelling will make to your marketing and the future growth of your business.

BLOG 5 – Keep your customers interested with SUCCEStories

In their book ‘Made to Stick’ Chip and Dan Heath created the SUCCES writing formula.

Using this formula will transform the way you market your business.

Can you afford to ignore it?  Frankly, if you want to survive, want your business to grow and want to beat your competition the answer is simply no!

SUCCES – SIMPLE, UNEXPECTED (like dropping the S off the end of this word), CONCRETE, CREDIBLE, EMOTIONAL, STORY.

You have heard the proverb ‘A bird in the hand is worth two in the bush”

It is one of the oldest and best-known proverbs in the English language and dates back to the 15^th century.

So, what does it mean and why is it still so popular today?

It warns against taking unnecessary risks – in other words, it’s better to keep what you have (a bird) than to risk getting more and ending with nothing (two birds out of your reach).

This proverb is SIMPLE - a profound statement – delivered in 11 words, that your customer will immediately understand.

How can you share your marketing message in such a simple and profound way?

Once you have a prospective buyer’s interest and curiosity (the ‘bird’), focus on turning that person into a customer, don’t be distracted by wanting more from them (2 in the bush) - focus on what they want to buy right there, right then.

This proverb has been around for so long that it is not UNEXPECTED, but it does UNEXPECTEDLY challenge our natural urges to want more.

How can you build in ‘unexpected’ into your marketing message?

When you use CONCRETE, physical examples your marketing will mean the same to everyone. ‘A bird in the hand’, it’s solid, no ambiguity.

How can you use concrete, tangible ways to deliver clear marketing messages?

Because the ‘bird in the hand’ phrase is so well used, everyone is familiar with it. It’s CREDIBLE and believable.

How can you build credibility into your marketing?

We recognise the EMOTION attached to actually owning something (bird in the hand), when you connect with your customers’ emotions you will get a favourable response. Work out what emotional reaction you want from your marketing message.

Finally, tell a STORY – “A bird in the hand is worth two in the bush” is a simple, unexpected, concrete, credible, emotional story example of SUCCES writing, not just a list of facts.

Click here to discover that great stories using the SUCCES formula will deliver stronger marketing messages and help your business achieve greater results.

BLOG 6 – Dominos pizza delivered business success in just 14 words, can you?

When you write or tell your product or service marketing message as a Simple, Unexpected, Concrete, Credible, Emotional, Story you will grow your business.

SUCCEStories work…

Dominos prove that using the SUCCES writing formula works.

This simple and profound phrase launched Dominos into international business stardom and underpinned their meteoric growth in India now:

“Piping hot pizza delivered to your door in 30 minutes or you don’t pay”

How could you share your marketing message in such a simple and profound way?

Offering free pizza unless its piping hot and delivered in under 30 minutes was unexpected in American and European marketing, and even more unexpected in India where the roads are full of traffic.

This was a concrete message, with a guarantee to increase the credibility of the message “piping hot in 30 minutes or it’s free”

The piping hot 30-minute guarantee has an emotional value too, especially if you have hungry children.

You can almost see the story unfolding as the clock ticks down – 18-20 minutes to take and make the order and then 10-12 minutes to deliver it.

Click here to discover how you can tell a story in your marketing message and powerfully connect your customers to your product or service.

BLOG 7 – Your business wins when you make your marketing messages simple and profound

Storytelling and marketing are the new power couple. There is no better way to connect, engage and reach your customers.

Stories are an absolutely essential part of our day-to-day communication, as a business owner you have probably been listening to stories in one form or another for as long as you can remember.

But to make a difference to your business, your business stories have to be good. No - they have to be great.

When done well, storytelling will do wonders for your business, it can make your products and services the ‘must-have’ over your competition, boost your marketing strategy, generate profit and create loyal customers.

It’s tough to know where to begin the first time you use storytelling as part of your marketing strategy, so best to just jump in and give it a try…

Here is how to make SUCCES work for you:

Make your message SIMPLE and PROFOUND

Will an 8-year-old understand the message?

Does it connect with the most important reason for customers to buy from you?

Unexpected

Same old, same old doesn’t work.

You don’t listen to the inflight safety check, but if the flight attendant start telling you 20 ways to get rich instead of 20 ways to leave the aircraft you would be all ears!

Is your message different from your main competition?

Concrete

Make your message concrete, tangible and real, customers will not respond if you are ambiguous or vague.

Credible

Make your message credible, believable and authentic, use guarantees to reinforce this.

Emotional

Emotion is at the heart of most decisions we make, connect with the feelings of your customers with your powerful marketing story.

Story

Use all the winning components of a story – beginning and end, heroes and villains, conflict, success and the journey.

Click here to make SUCCEStories work for you and build a stronger marketing message for your business today.

How to use the power of story telling to increase sales revenue...

Hello,

Wouldn’t it be great if you could achieve more sales for the same marketing time, same marketing effort and same marketing spend?

Increase the sales revenues from your existing marketing and your business grows without it costing you a penny more!

Here’s a bitesize business breakthrough you can start implementing today...

Click here to discover more... (make this a link)

In a nutshell

You make more profit and generate more sales when you make every marketing pound you spend work harder for you.

You make your marketing work harder for you when your marketing messages put the power of story-telling to work.

Wouldn’t it be great if more buyers said yes more often to your proposal, your offer, your products?

It’s disappointing, disheartening and discouraging when you get a warm prospect for your product or service and they don’t buy. Even more so when you know it’s right for them!

Here's a proven solution for you:

Use more stories. The big question is how to construct great stories in your marketing.

You currently spend time, money and energy on marketing your business–you use some (or all of) brochures, adverts, website, events, a sales team and so on.

Continue to use them as before, but use better words in a better way and you’ll get better results.