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Your accountancy firm grows when you help your people grow…

Most business owners hire new people to help grow their firm.

However, hiring new people just isn’t enough.


Most business owners fail miserably to methodically improve the skills, knowledge and abilities of their existing people

Yes, business owners invest energy, time and money recruiting new people to grow revenues, grow profits and grow the capital value of their firm.

There’s also the need for new people to make your life as a business owner less hectic and less stressful too.

More enjoyable even!

John Lewis, American Express and IBM do it…

Your firm can’t always recruit, which is why the Human Resource (HR) departments at Avon, IBM, American Express, KPMG, John Lewis and others take performance reviews so seriously.

They seek to improve the talent in their existing team.

Why do they take performance reviews and talent management so seriously?

  • The energy and motivation for the work people do increases when performance reviews are taken seriously.
  • There’s also less shirking, skiving and dodging the work.
  • High calibre people stay longer rather than join competitors when they know their talents are taken seriously.

Kate Holt, UK People Director at KPMG clearly understands the connection:

“I need to develop this individual, them prospering in their career will make us prosper as an organisation.”


Repeatedly improve your team’s skills, knowledge and capabilities and they’ll help you build a better firm.

Start with 4 helping hands here or read on for the full Bitesize Business Breakthrough.  Use your device's back arrow to return to this point.

But how do you feel about performance reviews?

Does anyone really relish the idea of appraisals or performance reviews?

Mostly, no.

Mostly because appraisals fail to work well.

And appraisals mostly fail to work well because they aren’t taken seriously enough by leaders and managers.

Employees know they’re not taken seriously when:

  1. 1
    The diary time for reviews gets moved because of other pressing issues
  2. 2
    The actions agreed in the review are never referred to again after the review
  3. 3
    Training needs and other commitments fail to be delivered

Are you guilty of any of these?

What happens when employees give up on performance reviews and view them with quiet scepticism or intense cynicism?

It can’t be good for your firm.

Here's the proven solution for youR FIRM...

Better grow your people.

Build and use a methodical performance review (appraisal) process that fits the culture of your firm, keep the process simple and execute the process brilliantly.

Then you’ll better grow your accountancy firm.

A serious pause for thought…

Once or twice a year school students are given pause for thought, they have timeout.

They are handed their school report to share with parents.

Within a few days these parents, teachers and school kids come together to review progress and agree on plans for improved performance.

The time for the reviews is non-negotiable.

Schools treat school reports as a vitally important part of the progress of every student.

Should it be any different in your workplace?

Of course the school’s results are determined by the student’s performances.

Each student’s report is an opportunity for both the student and the school to prosper.

Isn’t it the same in your firm?

The results of your firm are directly determined by your employees’ performances.

Treat performance reviews with the seriousness of a school report rather than just going through the motions – you’ll then help your people to grow and help your firm grow too.

NB You don’t need to ask the parents of your workers to get involved!

STOP treating annual or bi-annual appraisals as a necessary evil you’d prefer not to do.

START by seeing appraisals as a critical moment of opportunity for each of your team members and for your firm.

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Grow your people…

You can help improve your people’s skills, knowledge and abilities in stronger performance reviews.

Discussing goals, behaviours, results and how to improve them helps grow your people.

Make performance reviews work fruitfully for you…

Implement brilliantly.

Marc Effron and Miriam Ort both have a lifetime invested in the science of talent management.

They have worked with and advised household names like Avon Products, IBM, American Express and more.

Their experience and the science they have uncovered says that:


“Only implementation matters.”

Marc Effron &Miriam Ort 

Effron and Ort have proved that complexity is the enemy of implementation.


“By eliminating complexity and adding value, we help convince managers that these simple, easy-to-use practices will help them manage better with less effort.”

Marc Effron &Miriam Ort 

Keep it simple…

A successful performance review is a balance between complexity and value.

“…removing complexity from a talent process helps to ensure that the manager uses it, adding value helps ensure they use it the right way.”

Download the Business Bitesize tools that are at the end of this article for a simple but valuable performance review or appraisal form using the key insights from Effron and Ort.

You can then make it work for your firm.

First hand experience…

A firm we know flipped from a more complex 3-page review process to the one pager in the tools accompanying this Bitesize report.

One team-member said:

“The simplicity of the review form made for a better conversation this time. I’m clear on what’s expected of me now.

The previous (more complex form) meant I was never sure what was expected of me.”

Performance Reviews – A serious pause for thought

Threat or opportunity?


Depends what you do next. 

Performance reviews managed badly (or not at all) will undermine the results of your firm.

Performance reviews managed well will underpin greater future performance.

How come?

Because when your people get better at what they’re doing, your firm will get better too.

When you treat appraisals as a key driver of success in your firm you’ll be driven to help your people grow.

When your people grow your firm will grow too.

4 helping hands for you…

You know the performance of your firm will improve when the skills, knowledge and abilities of your people improves.

For your people’s skills, knowledge and abilities to improve you need to take talent management seriously and repeatedly help your people improve.

Apply a wholehearted commitment to performance reviews, rather than a halfhearted ‘if-I-must’ approach.

You’ll then be on the road to improving the skills, knowledge and abilities of your people and the results of your firm too.

Here are four helping hands to get you going with committed performance reviews:


Use a simple appraisal form, one you and your people can embrace


Be seen to seriously give performance reviews your full wholehearted attention


Make performance review time non-negotiable time in your diary


Make your appraisal form and process suit the culture of your firm


“I can’t see the point of formal appraisals in a small team. Plus we don’t have anywhere to have the appraisal meetings.”

In a small team everyone plays a crucial role.

Because everyone is crucial, everyone needs to perform well and, if they can, get better too.

Who wants to be left in the dark about how well they are doing?

If anything, an annual or bi-annual performance review could be  the making of your small team.

You make every appraisal more meaningful when you hold them off-site – lots of evidence points to the importance of a setting change when you want people to think differently.

A café or hotel foyer can work well or you could hire a room if you prefer.

“Can appraisals for manual labourers work?”

For sure any appraisal process must suit the culture of your business.

For example, Timpsons, the cobblers, heel bar and repairs retailer has been successful – hundreds of outlets around the country.

Each store is like a mini business in its own right.

Many Timpsons stores are staffed by rehabilitated criminals, so their performance reviews will be very different from those at, for example, American Express.

However, simplicity is universal, as the research suggests, so why not download the simple but valuable performance review form in the supporting tools at the end of this report and work out what to change to suit your firm.

Find out more about Timpsons’ story in the supporting tools you can download at the end of this report.

“I’m a novice at this – I’m not sure how to make appraisals work.”

Very few people have received training on appraisals.

So let your people know you’re a novice but that you want to take them seriously. They’ll respect you for being straight with them.

Then use an appraisal or performance review form as the ‘agenda’ for your performance conversation.

Giving yourself plenty of time will also take the pressure off – avoid trying to cram in too many appraisal meetings in one day.

You don’t want to feel under pressure to finish an appraisal off for another one about to start, you could upset both.

“I think it’s too late for us. There’s too much cynicism from both management and staff. Is there any way back from this?”

If as a business leader you’re convinced about the value of performance reviews you must get wholeheartedly involved in every review until they become embedded in your firm.

When you work alongside every manager and every team member through the appraisal process you’ll send a message.

You’ll also learn an awful lot about the way the process
must change and about your managers’ approach to appraisals.

You’ll also find out who in your team you should be closer to and investing more time with.

If it’s as challenging as the question suggests, it seems you have little choice but to get fully involved if you’re committed to
sustainable success.


“How will I know our new performance review process works and delivers results for my firm?”

Anxious scepticism or even foot dragging cynicism will no longer be the way your best people feel towards performance reviews.

You’ll experience uplifting review conversations with your best people and constructively accountable conversations with the others.

Your 'Make It Happen' checklist:

Make the most of performance reviews and help your people prosper

There’s a great deal of science about talent management processes.

However, the science only becomes relevant when the performance review or appraisal process is seen as vital to the future success of your firm.

Don’t let performance reviews become a necessary evil.

Make them a critical and non-negotiable part of you and your team's calendar:


USE A SIMPLE APPRAISAL FORM, one you and your people can embrace

Implementation is critical if you want your performance review process to profitably pay off for your firm.

You must avoid complexity where possible AND make your performance review a valuable conversation with all your people.

Download the accompanying tools and resources at the end of this report for examples, stories and further insights.


Be seen to seriously give performance reviews your full whole-hearted attention

Just like you’d give your child’s school report your full attention because you want them to have a bright future, do the same with your team.


Make performance review time non-negotiable time in your diary

Your team will know you’re serious about their progress when performance review times are agreed in advance and never changed.


Make your appraisal form and process suit the culture of your firm

Timpsons is different from American Express, which is different from our accountancy firm and we’re different from IBM.

Yes keep performance reviews simple AND tailor them to your culture.

Want to know more?

One Page Talent Management

Marc Effron & Miram Ort

We love the simplicity and practicality proposed by Effron and Ort in their book – One Page Talent Management. We hope we’ve tempted you to take talent management more seriously in your firm.

If we have, please check out this practical and inspiring book and download the supporting tools and resources for this Bitesize Business Breakthrough.  

You'll find them at the end of this report - just click the button 


Click the button below and you'll find a selection of practical support tools to help you work out how to make the most of simple and valuable performance reviews in your firm.


This report is shared by

Paul Shrimpling
Paul Shrimpling, Managing Director


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