Win the persuasion game and your business wins

Make persuasion work in your business for increased growth and profits

Master the art of persuasion for business success

Because your business matters, your persuasion techniques matter too

Take time to work on your persuading skills for a better business

How successful could your business be if you improved your powers of persuasion

Master pre-suasion and you master persuasion for business wins

Optimal persuasion is achieved through optimal pre-suasion

Pre-suasion – a revolutionary way to influence the odds in favour of your business

Be a better persuader by mastering the science of pre-suasion

If persuasion is important for your business success, it pays to perfect your pre-suasion technique.

Time to learn the vital impact pre-suasion can have to your business growth

How pre-suasion can help you persuade better and mean customers choose your business over the competition

Pre-suasion – the persuasion technique you never knew your business needed

Set the scene in your business when persuading others

Prepare the ground before you start to persuade others for business success

How a simple street survey can help your business grow its profits

How the right questions can influence your customers in your favour

When you ask the right question, you tip the persuasion scales in your favour

When it comes to successful pre-suasion, it is all about successful questions

Influence your customers decision in your favour with anchoring and priming

Prime the customer to choose your business with winning pre-suasion techniques

When you anchor your customer, the outcome will be positive for your business

Set the scene for business success by using anchoring and priming

Positively influence your customers by choosing your anchors carefully

When you anchor your customer to your business you tip the scales in your favour

Increase the success of your business by priming your customer to choose you

Focus your customer’s attention on your business using the right influence tools and your profits will grow

Time to ensure your customer’s attention remains on your business

Attention is hard to keep and easy to lose – ensure your business has your customer’s attention

Here’s is how to keep your customers focused on your business and beat the competition

6 tools of pre-suading for business success

6 tools to influence your customer in your favour

Your business wins when you use the 6 tools of influence to pre-suade your customers

Give your business a competitive edge by using the pre-suasion tools of influence

How do you get your customers to choose your business, before you even show them your offer?

6 tools to help you pre-suade your way to business success

Your business growth comes from using the 6 tools of influence before your customers make a decision

Focus your customers attention at the right time, by using the 6 tools of influence

4 helping hands to help your win the pre-suasion race

The skills of pre-suasion will help you build a better business

Be brave and make the 6 tools of influence work for your customers and your business

1. Persuasion definition - the action or process of persuading someone or of being persuaded to do or believe something. As a business leader, manager and human being, you spend much of your time persuading other people to do something that you think is a great idea, but could you be better at it? Click here to learn how to boost the profits of your business by mastering the art of persuasion.

2. In your business you spend time persuading your team to get on board with a new initiative or change strategy, or to work better and more effectively as a team. You spend time persuading your customers to buy your products and services and even more time persuading them to do it again and again. But are you actually any good at persuading and even if you are, click here to learn how improving your persuading technique will boost your business success.

3. You are familiar with persuasion – getting someone to do something you want them to do. But have you heard of PRE-suasion? Click here to discover what pre-suasion is and how it can transform the way you run your business.

4. One of the most difficult tasks when you are trying to sell your products and services to your customers, is to get your customers to focus on what you are saying, what you are selling and your actual offer. Click here to learn that to persuade effectively, you need to direct their attention and focus - before you deliver the action of persuading them to buy what you have to offer.

5. ‘Pre-suasion’ is the art of influence by capturing and channelling attention to move people in your direction so that they are more willing to agree with your idea or offer before they encounter it! How often in your business have you used pre-suasion to influence a decision a customer makes so that the outcome is favourable to you and your business? Click here to learn the business benefit of Pre-Suasion.

6. Its much harder to change someone’s mind once they have made their decision. The key to persuading someone to decide in your favour is to prepare the ground before you present your offer. You need to ‘set the scene’. Click here to learn the affect, setting the scene, had on a street survey.

7. Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want them to. Pre-suasion – helping people become receptive to your message before they see or hear it. Click here to learn the importance of both persuasion and pre-suasion to the success of your business.

8. Pre-suading focuses on when to influence. Pre-suading is about attention and association – your customer’s attention when it comes to associating with your offer. Pre-suading is about the time BEFORE you then present your idea or offer. Click here to learn that successful pre-suading is built around the ideas of anchoring and priming.

9. The moment when your customer is most receptive to your idea, price or offer is just before they make their decision. Such elevated attention makes this privileged moment worth capturing. Click here to put these privileged moments to work for your business.

10. Robert Cialdini’s research points to 6 tools of influence. And in more recent research he points to using these 6 tools when pre-suading – in other words using them BEFORE the offer is presented and decision is made. Click here to learn what these 6 tools of persuading are and how to use them to grow your business.

11. Pre-suasion causes your customers to be receptive to your products, services, ideas or offer before you even deliver it. Click here to learn how to use the 6 tools of influence in your business and learn how to tip the balance in your favour.

12. Pre-suasion captures and channels their attention and focus on your business, meaning rather than changing what they think, you are directing their attention and changing what they are thinking about. Click here to discover how your powers of pre-suasion skills will determine the success of your business.

13. Improving your skills of influencing and persuasion will likely grow your business, as your customers are more likely to choose your offer.  However, it pays to remember that influence and persuasion can be used for good or bad. Click here to consider a new way of working to influence your customers?

14. You want your business to grow, you want your profits to increase, to do this you have to take a little risk.  To ignore or avoid using the skills of influence and persuasion is to ignore the way the human brain is wired. Click here for 4 helping hands to get you started.

1. Persuasion definition - the action or process of persuading someone or of being persuaded to do or believe something. As a business leader, manager and human being, you spend much of your time persuading other people to do something that you think is a great idea, but could you be better at it? Click here to learn how to boost the profits of your business by mastering the art of persuasion.

2. In your business you spend time persuading your team to get on board with a new initiative or change strategy, or to work better and more effectively as a team. You spend time persuading your customers to buy your products and services and even more time persuading them to do it again and again. But are you actually any good at persuading and even if you are, click here to learn how improving your persuading technique will boost your business success.

3. You are familiar with persuasion – getting someone to do something you want them to do. But have you heard of PRE-suasion? Click here to discover what pre-suasion is and how it can transform the way you run your business.

4. One of the most difficult tasks when you are trying to sell your products and services to your customers, is to get your customers to focus on what you are saying, what you are selling and your actual offer. Click here to learn that to persuade effectively, you need to direct their attention and focus - before you deliver the action of persuading them to buy what you have to offer.

5. ‘Pre-suasion’ is the art of influence by capturing and channelling attention to move people in your direction so that they are more willing to agree with your idea or offer before they encounter it! How often in your business have you used pre-suasion to influence a decision a customer makes so that the outcome is favourable to you and your business? Click here to learn the business benefit of Pre-Suasion.

6. Its much harder to change someone’s mind once they have made their decision. The key to persuading someone to decide in your favour is to prepare the ground before you present your offer. You need to ‘set the scene’. Click here to learn the affect, setting the scene, had on a street survey.

7. Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want them to. Pre-suasion – helping people become receptive to your message before they see or hear it. Click here to learn the importance of both persuasion and pre-suasion to the success of your business.

8. Pre-suading focuses on when to influence. Pre-suading is about attention and association – your customer’s attention when it comes to associating with your offer. Pre-suading is about the time BEFORE you then present your idea or offer. Click here to learn that successful pre-suading is built around the ideas of anchoring and priming.

9. The moment when your customer is most receptive to your idea, price or offer is just before they make their decision. Such elevated attention makes this privileged moment worth capturing. Click here to put these privileged moments to work for your business.

10. Robert Cialdini’s research points to 6 tools of influence. And in more recent research he points to using these 6 tools when pre-suading – in other words using them BEFORE the offer is presented and decision is made. Click here to learn what these 6 tools of persuading are and how to use them to grow your business.

11. Pre-suasion causes your customers to be receptive to your products, services, ideas or offer before you even deliver it. Click here to learn how to use the 6 tools of influence in your business and learn how to tip the balance in your favour.

12. Pre-suasion captures and channels their attention and focus on your business, meaning rather than changing what they think, you are directing their attention and changing what they are thinking about. Click here to discover how your powers of pre-suasion skills will determine the success of your business.

13. Improving your skills of influencing and persuasion will likely grow your business, as your customers are more likely to choose your offer.  However, it pays to remember that influence and persuasion can be used for good or bad. Click here to consider a new way of working to influence your customers?

14. You want your business to grow, you want your profits to increase, to do this you have to take a little risk.  To ignore or avoid using the skills of influence and persuasion is to ignore the way the human brain is wired. Click here for 4 helping hands to get you started.

BLOG 1 – Your powers of persuasion determine the success of your business

Persuasion definition - the action or process of persuading someone or of being persuaded to do or believe something.

As a business leader, manager and human being, you spend much of your time persuading other people to do something that you think is a great idea.

In your business you spend time persuading your team to get on board with a new initiative or change strategy, or to work better and more effectively as a team.

You spend time persuading your customers to buy your products and services and even more time persuading them to do it again and again.

In your personal life you spend time persuading your spouse that the new car really is an investment, or that a curry would be better than a chinese and if you have children you spend hours persuading them to tidy their room or do their homework.

Your time is limited, running your business and a family can be stressful and both are more than a full-time job.

It goes without saying that when you become better at persuasion you will become better at getting people to say yes to what you want them to do.

When you become better at persuasion your business will be more successful.

So, are you any good at persuasion?

How well do you know the science of persuasion?

Could you be better at persuading others?

Let’s be honest, even if you think you are pretty good, who would turn down the opportunity to improve?

Click here to understand the positive effect improving your ‘powers of persuasion’ will have on your business.

BLOG 2 – Pre-suasion - the competitive advantage your business needs

You are familiar with persuasion – getting someone to do something you want them to do.

But have you heard of PRE-suasion?

One of the most difficult tasks when you are trying to sell your products and services to your customers, is to get them to focus on what you are saying, what you are selling and your actual offer.

You may have the best product or service, you may have the best offer, but there are so many outside influences to disrupt the decision-making process along the way that it is hard to get your customers to pay attention to your message.

To persuade effectively, you need to direct their attention and focus - before you deliver the action of persuading them to buy what you have to offer.

Because it’s much harder to change someone’s mind once they have decided on a course of action, your chances of persuading them to choose you over the competition are massively improved if you move them in the direction of agreeing to your offer BEFORE you seek the approval and sale.

This is called PRE-suasion.

Like Sun Tzu (ancient military strategist) suggests:

“Every battle is won before it is even fought”

And although persuading your customer to choose you over your competition isn’t a battle, the persuasive point being made here is:

“It’s what you say BEFORE you say what you want to say, that really matters”

Click here to learn how to get the business wins you want by 'pre-suading' your customers and influencing the decisions they make in your favour.

BLOG 3 – Use ‘pre-suasion’ for your business success

‘Pre-suasion’ is the art of influence by capturing and channelling attention to move people in your direction so that they are more willing to agree with your idea or offer before they encounter it!

How often in your business have you used pre-suasion to influence a decision a customer makes so that the outcome is favourable to you and your business?

Remember its much harder to change someone’s mind once they have made their decision. The key to persuading someone to decide in your favour is to prepare the ground before you present your offer. You need to ‘set the scene’.

Professor Robert Cialdini – eminent social psychologist - describes this best in his must-read book ‘Pre-suasion – A revolutionary way to influence and persuade’.

‘Know how to set the stage and get the desired result’.

‘Pre-suasion – the process of moving people in your direction to get them to be more willing to give assent to a process or idea before they even encounter it’.

Cialdini believes: ‘The highest achievers spend more time crafting what they do and say before making the request’.

Here is a perfect example of setting the scene with the right question, to ensure the outcome is more favourable for you:

No-one really wants to stop for a street survey, do they?

So how do you drive survey responses from 29% of those asked up to 77%?

You put pre-suasion to work!

Ask them a question that puts their attention and focus on something relevant to what you want! Here’s how - When people are asked first: “Are you a helpful person?” they mostly respond positively.

And then, when asked if they would fill out a brief survey 77.3% say yes.

A ‘helpful’ question first causes a small shift in attention – gives them a channel of focus – which makes people more likely to say yes to the survey.

The success of this survey is a perfect example of pre-suasion. Moving people in your direction BEFORE you even ask what you want to ask.

How can you use this example in your business? Imagine if you could increase the percentage jump in your favour from 29% to 77% - worth a try, don’t you think?

Click here to learn more about using pre-suasion in your business and the positive effect it can have on your future success.

BLOG 4 – Develop anchoring and priming techniques for your business success

Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want them to.

Pre-suasion – helping people become receptive to your message before they see or hear it.

Pre-suading focuses on when to influence.

Pre-suading is about attention and association – your customer’s attention when it comes to associating with your offer.

Pre-suading is about the time BEFORE you then present your idea or offer.

Successful pre-suading is built around the ideas of anchoring and priming.

Anchoring refers to a perception bias when a decision is being made. People rely heavily on the first piece on information they are given – the anchor.

For example: Price anchoring - do you ever try and convince your customer that your price is fair AFTER you have revealed your price?

Instead why not ‘set the scene’ with a large number at the beginning. This makes the eventual price you discuss and agree on feel less costly by comparison.

This is pre-suasion at work – the number you share BEFORE you show your price to your customers has a huge impact on how they perceive your price.

Steve Jobs (Apple) used this anchoring technique to fantastic effect when launching the ipad in 2010.

Priming refers to how our attention and responses are biased by what we are exposed to.

For example: German music played in a wine shop raises the sales of German wine, French music sells more French wine.

A website landing page with clouds on, means the buyers move towards buying softer more comfortable furniture. A landing page with coins on results in a preference for cheaper furniture.

How can you use the concepts of anchoring and priming in your business to persuade a customer to choose you over the competition?

Click here to learn that using the right anchors, images, words, sounds etc increases the chances of your customer being much more receptive to your offer, before you have even made it.

BLOG 5 – Guide your customers wisely and increase the success of your business

Your customers, your kids, your spouse, even you (we) all have limited attention.

Professor Robert Cialdini – eminent social psychologist - states in his book ‘Pre-suasion – The revolutionary way to influence and persuade’:

“…the human mind appears able to only hold one thing in conscious awareness at a time, the toll is a momentary loss of focused attention to everything else.”

He also states:

“…the guiding factor in a decision is often not the factor that counsels most wisely: it’s the factor that has most recently been brought to mind.”

Therefore, the moment when your customer is most receptive to your idea, price or offer is just before they make their decision.

Such elevated attention makes this privileged moment worth capturing.

Put these privileged moments to work for your business.

Cialdini’s earlier research points to 6 tools of influence. And in more recent research he points to using these 6 tools when pre-suading – in other words using them BEFORE the offer is presented and decision is made.

These 6 tools are:

Reciprocation

Liking

Social Proof

Authority

Scarcity

Consistency

Click here to find out more about each of these 6 tools of influence and put pre-suasion to work for you and your business.

BLOG 6 – 6 tools of influence to pre-suade your customers to choose your business

Pre-suasion causes your customers to be receptive to your products, services, ideas or offer before you even deliver it.

Pre-suasion captures and channels their attention and focus on your business, meaning rather than changing what they think, you are directing their attention and changing what they are thinking about.

Your powers of pre-suasion skills will determine the success of your business.

Worth taking seriously?

Professor Robert Cialdini, eminent social psychologist - in his ‘must-read’ book: ‘Pre-suasion – A revolutionary way to influence and persuade’, describes pre-suasion as:

“changing the focus of attention to prime, anchor, frame, and set the agenda for subsequent choices”.

He argues that:

“influence is a game of attention and association, not persuasion. Pre-suasion focuses on when to influence rather than what to say to persuade people.”

He points to 6 tools of influence when pre-suading:

Remember: ‘It’s what you say and do BEFORE you say and do what you want to, that really matters’.

Reciprocity – Give a little something to get a little something in return

People say yes to those they owe. Shoppers are 42% more likely to make a purchase if they received a gift of chocolate when entering a store.

If you offer your customers something unexpected for free, like a book or a discount then you increase the chances of them saying yes to your offer.

Liking – people say yes to people they like – and they like people like themselves

Similarities and compliments work so well. Take time to get to know your customers interests, likes and dislikes and then use that when having pre-suading conversations.

Social Proof – people follow the lead of people like themselves. Validity makes social proof stronger.

There is nothing like feeling validated based on what others are doing. ‘If others can, then I can too’. In its simplest form it’s safety in numbers, have social proof of the success of your business when having pre-suading conversations.

Authority – authority-based evidence increases persuasion.

Expertise and trustworthiness determine the authority of the message.  It’s why we tend to obey policemen, doctors etc – it’s human nature.

Scarcity – when you believe something is in short supply you want it more.

It’s why limited discounts and ‘one-time only deals’ are so popular. Scarcity is the perception that products are more attractive when their availability is limited. Use this perception to boost your pre-suasion conversations.

Consistency – be consistent with your existing commitments.

When you get a customer to take a pre-suasive step towards your chosen outcome, it makes later, larger commitment more likely.

Use these 6 tools in influence in your business, learn what they are and how to apply them successfully to your pre-suasion interactions and conversations with your customers.

Don’t be afraid to test new ideas, give away a free sample or two, apply a ‘limited time’ discount to some of your products or services and tell customers the products won’t be available for much longer.

Click here to learn that used properly the 6 tools of influence will improve your pre-suasion skills and ensure that you get the business outcomes you want.

BLOG 7 – Time to start winning the persuasion game for your business

Improving your skills of influencing and persuasion will likely grow your business, as your customers are more likely to choose your offer.  However, it pays to remember that influence and persuasion can be used for good or bad.

Fail to respect your customers and your business will be found out. With social media there is nowhere to hide.

So, it’s only right to take the moral responsibility of using the science of influence seriously.

You want your business to grow, you want your profits to increase, to do this you have to take a little risk.  To ignore or avoid using the skills of influence and persuasion is to ignore the way the human brain is wired.

So, are you adventurous enough to consider a new way of working to influence your customers?

Here are 4 helping hands to get you started:

Use the skills of persuasion and ‘pre-suasion’ with a strong moral compass and ethics. The credibility of your business is vital to your success, don’t have anything but your customers’ best interests at heart when influencing them to choose you.

Start influencing your customers BEFORE they reach the decision-making moment.  Remember it’s much harder to change their mind once they have made a decision.

Choose the right tool from Cialdini’s ‘6 tools on influence’ to best suit your business and the interests of your customers

Be brave – What do you actually want your buyers to focus on before you get them to make a decision? Use Cialdini’s ‘6 tools of influence’ to guide you.

Click here to learn more about improving your ‘pre-suasion’ skills and secure your future profitability and growth by influencing your customers to choose your products and services.