Time to sprinkle a little magic over your marketing and achieve better business results

When you apply the magic of movies to your business, you experience the magic of marketing

Grab your customers’ attention by building a marketing story that they are the hero of…

Start making your customer front and centre of your marketing story

What happens to your business when your marketing grabs your customers’ immediate attention?

Why risk the future of your business by not applying the magic of movies to your marketing strategy

Build a better business with a better marketing story

Stop thinking you have your marketing right and use the magic of the movies to make the right changes for business success

How to create a great story when marketing your business and keep your customers engaged

What happens when you structure your businesses marketing story like the story of a great movie?

Make your business stand out with a great marketing story

When was the last time you reviewed the marketing words on your website?

What can you do to make your marketing offer stand out?

Make your customer tune in to your story with the help of the movies

Stop blasting your customers with unnecessary marketing noise, get their attention with a winning story

Put the right story-telling framework to use in your marketing and grow your business

Win more customers when you use the right framework for your marketing

Use a proven story-framework to get your marketing message right

What has a great movie got to do with the marketing of your business?

Use the magic of movies to grow your business

Use a tried and tested story-framework for marketing and business success

Make your customer your hero and help grow their business and your own

When your customer is your hero your business will flourish

Start by making your customer the hero of your story for business success

How to use a proven story-framework to boost your marketing and make your customer the hero

When was the last time you put your customer front and centre of everything you do?

Make your business more successful by adding a villain to your marketing story

Help your customers to flourish by being the guide through their story

Make your customers the hero of your story, and be their guide to success

Grow your business and beat the competition by guiding your customers to success

What if you guide your hero customer to success and grow your business and theirs?

What happens when you make your marketing story all about your customer?

How to use the essential elements of the story-framework in your marketing

What has King George VI got to do with your marketing message?

What has a used car sales dealer and King George VI got to do with how you tell your marketing story?

Can you get and keep your customers attention using a proven story-framework like CarMax did?

How can you be just like George VI when it comes to getting the attention of your target audience using the right story-framework?

Make your marketing offer too good to resist and transform your business, like CarMax did

Make your customer the hero of your story and increase the growth of your business, like CarMax did

Use the 4 elements of this proven story framework for business success

What happens to the future of your business when your marketing is as good as being at the movies?

Why ignore the magic of the movies, when it can bring marketing magic to your business

Is now the time to use the magic of the movies to tell your marketing story?

What happens if your marketing message is as great as being at the movies?

1. Your customers are bombarded with thousands of marketing messages every day through websites, TV, blogs, podcasts etc, most of which they ignore.
So how do you cut through the noise and stand out? How do you get them to pay attention to what you have to say? Click here to find out more.

2. In its first 3 days ‘Frozen 2’ the movie beat all cinema box office records, it achieved sales of £277 million in one weekend, more than any other Disney movie.  But what does the current success of cinema and ‘Frozen 2’ have to do with getting your customers actively engaging in your marketing?  Click here to find out more.

3. Have you ever doubted your own marketing words, the ones you use to promote your products and services? Have you ever read your website words and wondered if you could be using more powerful language and messages to win more sales? Is your offer strong enough? Click here to learn how to use the magic of the movies to give you a winning marketing offer.

4. Most marketing and adverts are noise that we don’t want to listen to, so we tune out and then immediately forget them. Do you, like me, fast-forward through the adverts on TV, skip the ads on-line and close down the ones that pop up on social media? Click here to learn how to make your customers pay attention to YOUR marketing offer.

5. How much have you spent on the marketing of your business in the last 3 years? And how much of your marketing effort has resulted in significant sales growth? The truth is you have probably put more in than you have had back. The even harder truth is that businesses waste large sums of money trying to tell THEIR marketing story.

Click here to learn how to ensure your marketing offer provides your business with a winning story using the magic of the movies.

6. Click here to learn that if you want to connect with your customers, you need to not blast them with unnecessary noise about your business.

You need to make your marketing offer simple, easy to understand and crucially all about them!

7. When it comes to telling your marketing story the biggest mistake that most business leaders will make is that they make their product, service or business the hero of their story. Click here to learn that if you want your customers to be interested in your marketing, interested in your business and interested in your products and services then you must tell a story where they (the customer) is the hero, not you.

8. You only have a few seconds to engage your customers, and the only way to do this is to make them the hero of your marketing message. You have to invite your customer into your story, click here to learn how do you do this?

9. The words you use to describe what it is that you and your business does either gets people interested in you or turns them off - and you only have a few seconds to achieve this! Only a few seconds before your customers interest is lost and they zone out from what you are saying and look elsewhere. So, it pays to keep your message simple, clear, but above all attention grabbing.

Click here to learn how you make your marketing message stand out from your competition?

10. How do you grab your customers attention in just a few precious seconds? Click here to learn the value in using the magic of the movies and a proven story-framework that has stood the test of time.

11. This proven story-framework works. It has stood the test if time, both in the movies and in business. Click here to learn how the ‘The Kings Speech’, a successful Oscar winning movie can show you how to use all the elements of the story-framework to make your marketing offer crystal clear.

12. CarMax have changed the fortunes of their business by making their customer the hero of their marketing story and then building from there to guide and support the path through their story, overcoming their customers’ problems

​Click here to learn how you can change your marketing message like CarMax did so that the path to success is clear and obvious for your customers?

13. Do you struggle with your marketing message? Is explaining what you do complicated? Remember you only have a few seconds to engage with your customers before they switch off from what you are saying. Click here to learn why you need a great story – like the magic of the movies!

14. Why would you ignore the powerful marketing insights that result in almost £150 billion worth of storytelling sales a year in books, movies and streaming services? Click here to build complete confidence in your businesses marketing messages by applying this 4-part story-framework plan to your marketing.

1. Your customers are bombarded with thousands of marketing messages every day through websites, TV, blogs, podcasts etc, most of which they ignore.
So how do you cut through the noise and stand out? How do you get them to pay attention to what you have to say? Click here to find out more.

2. In its first 3 days ‘Frozen 2’ the movie beat all cinema box office records, it achieved sales of £277 million in one weekend, more than any other Disney movie.  But what does the current success of cinema and ‘Frozen 2’ have to do with getting your customers actively engaging in your marketing?  Click here to find out more.

3. Have you ever doubted your own marketing words, the ones you use to promote your products and services? Have you ever read your website words and wondered if you could be using more powerful language and messages to win more sales? Is your offer strong enough? Click here to learn how to use the magic of the movies to give you a winning marketing offer.

4. Most marketing and adverts are noise that we don’t want to listen to, so we tune out and then immediately forget them. Do you, like me, fast-forward through the adverts on TV, skip the ads on-line and close down the ones that pop up on social media? Click here to learn how to make your customers pay attention to YOUR marketing offer.

5. How much have you spent on the marketing of your business in the last 3 years? And how much of your marketing effort has resulted in significant sales growth? The truth is you have probably put more in than you have had back. The even harder truth is that businesses waste large sums of money trying to tell THEIR marketing story.

Click here to learn how to ensure your marketing offer provides your business with a winning story using the magic of the movies.

6. Click here to learn that if you want to connect with your customers, you need to not blast them with unnecessary noise about your business.

You need to make your marketing offer simple, easy to understand and crucially all about them!

7. When it comes to telling your marketing story the biggest mistake that most business leaders will make is that they make their product, service or business the hero of their story. Click here to learn that if you want your customers to be interested in your marketing, interested in your business and interested in your products and services then you must tell a story where they (the customer) is the hero, not you.

8. You only have a few seconds to engage your customers, and the only way to do this is to make them the hero of your marketing message. You have to invite your customer into your story, click here to learn how do you do this?

9. The words you use to describe what it is that you and your business does either gets people interested in you or turns them off - and you only have a few seconds to achieve this! Only a few seconds before your customers interest is lost and they zone out from what you are saying and look elsewhere. So, it pays to keep your message simple, clear, but above all attention grabbing.

Click here to learn how you make your marketing message stand out from your competition?

10. How do you grab your customers attention in just a few precious seconds? Click here to learn the value in using the magic of the movies and a proven story-framework that has stood the test of time.

11. This proven story-framework works. It has stood the test if time, both in the movies and in business. Click here to learn how the ‘The Kings Speech’, a successful Oscar winning movie can show you how to use all the elements of the story-framework to make your marketing offer crystal clear.

12. CarMax have changed the fortunes of their business by making their customer the hero of their marketing story and then building from there to guide and support the path through their story, overcoming their customers’ problems

​Click here to learn how you can change your marketing message like CarMax did so that the path to success is clear and obvious for your customers?

13. Do you struggle with your marketing message? Is explaining what you do complicated? Remember you only have a few seconds to engage with your customers before they switch off from what you are saying. Click here to learn why you need a great story – like the magic of the movies!

14. Why would you ignore the powerful marketing insights that result in almost £150 billion worth of storytelling sales a year in books, movies and streaming services? Click here to build complete confidence in your businesses marketing messages by applying this 4-part story-framework plan to your marketing.

BLOG 1 – Make your business a box office success by getting your marketing right

In the busy environment of running a business, it’s invariably hard to get your customers attention, let alone keep it long enough for them to actively engage in what you are trying to tell them.

Your customers are bombarded with thousands of marketing messages every day through websites, TV, blogs, podcasts etc, most of which they ignore.

So how do you cut through the noise and stand out? How do you get them to pay attention to what you have to say?

And not only to pay attention, but be invested in you, your business, your products and services?

Have you ever looked at your marketing offer as a story? We all love a great story…

That’s why in its first 3 days ‘Frozen 2’ the movie beat all cinema box office records, it achieved sales of £277 million in one weekend, more than any other Disney movie. And in 2018 people worldwide spent £32billion visiting the cinema - our love of stories can be further proved by the growth of Netflix and Amazon Prime.

But what does the current success of cinema and ‘Frozen 2’ have to do with getting your customers actively engaging in your marketing?

And how can you strengthen your marketing offer to increase your sales?

Click here to put the magic of movies to work on your marketing offer and create a powerful story that makes you stand out from your competition.

BLOG 2 – Grab your customers attention by using the power of movie story-telling

Have you ever doubted your own marketing words, the ones you use to promote your products and services?

Have you ever read your website words and wondered if you could be using more powerful language and messages to win more sales?

Most marketing and adverts are noise that we don’t want to listen to, so we tune out and then immediately forget them.

Do you, like me, fast-forward through the adverts on TV, skip the ads on-line and close down the ones that pop up on social media?

So, how do you make your customers pay attention to YOUR marketing offer?

In his brilliant book ‘Building a Story Brand’ Donald Miller states ‘Story is the greatest weapon we have to combat noise because it organises information in such a way that people are compelled to listen’.

He believes the best story-telling principles come from the movies. These are principles that you can use to turn your marketing messages into great stories that will capture your customers’ attention.

Movies pull you in, they grab your attention, they leave you on the edge of your seat.

Great movies have powerful and believable stories.

How powerful and believable is your business’s story?

Click here to learn how to grab your customers attention by using the power of movie story-telling in your marketing offer.

BLOG 3 – Use a proven story-framework in your marketing offer

How much have you spent on the marketing of your business in the last 3 years?

And how much of your marketing effort has resulted in significant sales growth?

The truth is you have probably put more in than you have had back. The even harder truth is that businesses waste large sums of money trying to tell THEIR marketing story.

In his book ‘Building a Story Brand’ Donald Miller states ‘Words we use to describe what we do either get people interested or turn them off and we only have a few seconds to get people interested in what we do and how we do it’

If you talk about the history of your company and the size of your premises or how many regions you sell in, your customers will switch off, they will stop listening, leave your website and head right to your competition.

If you want to connect with your customers, you need to not blast them with unnecessary noise about your business.

You need to make your marketing offer simple, easy to understand and crucially all about them!

Just like any good movie story-line, they will be hooked as they will be the hero of your story!

When you use a proven story-framework, based on 2000 years of storytelling, you will attract your customers’ attention.

And not only will this story-framework get their attention, it will keep it.

Click here to learn what this proven story-framework is and how you can use to make your business a box office success.

BLOG 4 – Make your customer the hero in your marketing messages

What is a hero? In stories or in the movies the hero is the person with the most dramatic story line, the person involved in most of the action, who must overcome the most obstacles to eventually come out at the other end successful.

Think of Frodo Baggins, Harry Potter, James Bond – they all meet enemies, helpers and advisors along the way – but the stories in these movies are fundamentally centred around this one hero, not the other characters.

When it comes to telling your marketing story the biggest mistake that most business leaders will make is that they make their product, service or business the hero of their story.

If you want your customers to be interested in your marketing, interested in your business and interested in your products and services then you must tell a story where they (the customer) is the hero, not you.

You only have a few seconds to engage your customers, and the only way to do this is to make them the hero of your marketing message.

You have to invite your customer into your story, so how do you do this?

Spot the difference in these two marketing messages!

1. “our products and services solve problems, reduce costs and increase profits and for decades we have led the way’”

 2. “We recently worked with (name of customer) and helped them save costs, increasing their profits so they were able to expand, employ more staff and grow their business”

In message 1 your business has the starring role and your customer plays a minor part, instead your story should make the customer the most important part of the narrative as demonstrated in message 2.

This makes your customer the hero of the story and invites other customers in to want to know more.

When your customer recognises themselves as a hero they are already hooked into your message like never before.

So why not look again at your marketing messages…who is the hero in your marketing story?

When was the last time you put your customer front and centre of your marketing offer?

Click here to learn more about how to use a proven story-framework in your marketing offer and the importance of making your customer the hero of your marketing story.

BLOG 5 – Just like any good story, your marketing offer needs a hero and a villain

How do you make your marketing message stand out from your competition?

The words you use to describe what it is that you and your business does either gets people interested in you or turns them off - and you only have a few seconds to achieve this!

Only a few seconds before your customers interest is lost and they zone out from what you are saying and look elsewhere. So, it pays to keep your message simple, clear, but above all attention grabbing.

How do you achieve this in just a few precious seconds? Use the magic of the movies and a proven story-framework that has stood the test of time.

The first and most important thing to remember is your marketing should invite your customer into a great story … where your customer is the hero

And every hero in every good story has 3 types of problems. An internal problem, an external problem and a philosophical problem.

As Donald Miller explains in his book ‘Building a Story Brand’, “your business must clearly show that you understand the 3 levels of your customer’s problem’.

Be sure to talk to your hero (customer) about all 3 problems and position yourself as the guide to help your hero (customer) through these problems.

As the guide to your hero you are the Gandalf to their Frodo, the Yoda to their Luke Skywalker.

In your marketing story (offer), you need to offer them a vision of the future, a path to overcome the challenges and commit to act as their guide until all 3 problems are resolved.

In simple terms, they are the hero, they have a villain to defeat (the 3 problems) and you are their guide to ensure a successful outcome.

Click here to learn how to use the proven story-framework in your marketing offer and guide your hero (customer) to a happy ending.

BLOG 6 – King George shows us the way to marketing success

Every good story has a hero, a villain, a guide and a path.

The hero of your marketing story is your customer, the villain is whatever problem or problems your customer has, you are the guide to help them overcome these problems and the path is the clear and obvious stepping stones (provided by you as the guide) which will lead your customer to a happy ending.

In marketing terms this means that your customer is front and centre of your marketing story (offer), because of this they are tuned into your business, products and services, with you acting as a guide to remove any obstacles along the way, meaning that they buy from you.

This proven story-framework works. It has stood the test if time, both in the movies and in business. Here are a couple of examples:

‘The Kings Speech’, a successful Oscar winning movie, in which all the elements of the story-framework are crystal clear.

• King George to be is the hero
• His speech impediment is the villain
• The speech therapist is the guide
• The steps leading to the ‘big speech’ are the path

These 4 simple elements make this a great movie and show us very clearly how to apply this framework to our marketing messages…

CarMax is a hugely successful used car dealer in the USA.

Picture yourself walking onto the forecourt of the used car dealership. You expect to be bombarded by salesman in shiny suits trying to sell you the car they want you to buy and telling you the latest deals, when all you want to do is be left alone to have a good look round.

CarMax changed all of this and using the 4 elements of the story-framework turned their business in a £10billion success selling used cars in the USA.

The hero of their story – the customer NOT the sales-people

The villain of their story – the perception of used car sales-people – the lies, being misled or cheated

The guide – they advised and became helping hands to their customers by overcoming their customers’ problems

The path – they made the process of buying a used car clear, simple and obvious.

CarMax have changed the fortunes of their business by making their customer the hero of their marketing story and then building from there to guide and support the path through their story, overcoming their customers’ problems

How can you change your marketing message like CarMax did so that the path to success is clear and obvious for your customers?

Click here to learn how to make the changes needed to and make your marketing story crystal clear, using all the elements of the story-framework, like CarMax did.

BLOG 7 – Can the magic of movies help you win more sales?

Do you struggle with your marketing message?

Is explaining what you do complicated?

Remember you only have a few seconds to engage with your customers before they switch off from what you are saying.

You need a great story – like the magic of the movies!

Why would you ignore the powerful marketing insights that result in almost £150 billion worth of storytelling sales a year in books, movies and streaming services?

Many thousands of business owners have overcome the frustrations and worries of disappointing sales results by applying a proven story-framework and as a result have seen their marketing improve and sales increase.

Build complete confidence in your businesses marketing messages by applying this 4-part story-framework plan to your marketing:

1. Be sure to make your customer the hero of your business’s story (offer), not you!

Don’t talk about yourself and your success, this tunes customers out, not in

2. Be clear and simple about the problems (the villain) facing your customer and how your business, products and services can help your hero customer overcome them

Go through the 3 types of problems facing your customer and how you are going to help your customer resolve them, remember keep it clear and obvious

3. Position your business, product or service as your hero-customers’ guide

Working together, share the information to ensure you are seen as a trusted guide or mentor

4. Show your hero customer the crystal-clear path to take

Make sure your marketing messages gives your customer a ‘path of hope’ for resolving their problem and make it simple and uncomplicated

Click here to use this 4-part story-framework plan for making your marketing messages more appealing to more people. It’s been used by Apple, Tesla and CarMax. It’s too valuable to your business success to ignore.