Learn from the unlikeliest of changes, the effect that pulling can have…

Make change easy in your business and help it survive and thrive…

If you want your business to grow, then implement the changes you need correctly

Take the time to understand the importance of change to the future success of your business…

Even the most unlikely of changes can be made in your business when you use the right change strategy…

Stop thinking that change is something that cannot be implemented in your business…

What happens when you use the right strategy to implement change in your business?

Don’t let your fear of change hold your business back…

How can 4 words and a big red bus help you make the changes you want in your business?

Pull your team towards success – learn from Dominic Cummings Brexit campaign

What can your business learn from the UK leaving the EU when it comes to managing change?

Why risk the future of your business by not learning from the change strategy of Brexit?

How to implement the right change strategy when you pull your people with you?

Make the changes you want in your business by learning from the Brexit campaign…

If you want to make change in your business PULL don’t PUSH

PULL for successful change in your business…

Brexit, the most unlikely of changes, how can this same strategy bring your business success?

Make the changes you want in your business with a PULL strategy…
Pull you team towards successful change in your business…

When you use a PULL strategy for change your business will flourish…

Don’t allow irrelevance to creep into your business by not embracing change…

Change – don’t let the fear of it mean your business gets left behind…

If you don’t make the changes needed in your business, then its future it at risk

How to implement the science of change management in your business

What happens when you adopt a PULL approach in your business for successful change?

When you use a PULL strategy for change in your business, you will win the hearts and minds of your team…

How can a summer camp demonstrate that change is possible in your business?
How to sow the seeds of peace in your business for successful change

Make the changes you need in your business by learning from an unlikely summer camp success

‘Seeds of Peace’ shows the way when it comes to implementing successful change in your business

Make the changes you want in your business by sowing the right seeds for peace

Time to learn from the ‘Seeds of Peace’ summer camp, how to effect the right change in your business…

Why risk the future of your business by pushing your team towards change?

What happens when you push you team towards the changes you want in your business?

Time to use the 5 pull strategies for change with your team

How to change the attitudes of your team with the right change strategy

Make the behavioural changes you want in your business when you use pull strategies

Shrink the distance for change in your teams’ minds and secure the future of your business

Be the catalyst for change in your business when you mitigate the barriers

REDUCE the push back from your team to change when you use the 5 pull strategies

5 strategies for simple and effortless change in your business

Pull your business forward with the right strategy

REDUCE the uncertainty of your team by using the 5 pull strategies for change in your business

REDUCE the barriers to change in your business

Why risk the future of your business by not reducing the obstacles to change?

Stop pushing your team towards the changes you want in your business

Successful change in your business starts with PULL

Give your team choices for long lasting change in your business

Your business success demands change – use the 5 PULL strategies to get it right!

Here are 4 helping hands for you to implement an effortless change strategy in your business

1. When you mention the word ‘change’ to most people it creates and atmosphere of fear and uncertainty. The simple fact is that most human beings don’t like change. We like things the way they always have been, we accept and even embrace the status quo. But even the most unlikely of changes can be made in your business when you use the right change strategy… Click here to learn more.

2. For your business to survive and grow, change is essential, but If you push your people towards the changes you want, they will push back and resist the change you seek. Click here to learn that when you pull your people towards making the changes necessary in your business and you will have a much greater chance of success.

3. Most referendums fail. Worldwide only about a third of them pass. This is because most referendums are decided by people, and people are creatures of habit, we don’t really want to change. Click here to learn how Dominic Cummings changed the mind of an entire nation when it came to the UK leaving the EU and how you can implement the changes you want in your business with the same strategy.

4. When it came to Brexit, the odds were stacked against the leave campaign. Leaving the EU meant the majority of the UK stepping away from the status quo to something entirely new and different. Dominic Cummings led the ‘Vote Leave’ Campaign. He knew a ‘PUSH’ campaign would alienate the voters, so he ran a ‘PULL’ campaign. Click here to make the changes you want in your business by learning how to PULL instead of PUSH.

5. Everyone has something they want to change. In your business you might want to recruit additional people, open another branch, upgrade or change your computer software or start a new product line. To make any one of these changes means asking your team to make changes to the way they work in your business. Pushing your people towards the change means they will push back, click here to learn how the right pull strategy will help you make the changes you seek to drive your business forwards.

6. Standing still in your business will lead to irrelevance and ruin. If you want to implement change in your business, you have to get your people on board. Real and effective change is impossible without their help and support, you have to change the minds of your team, without pushing them. Click here to learn how to make the changes you want with a ‘PULL’ strategy.

7. For your business to survive and thrive, change is necessary, essential even. Standing still is a recipe for irrelevance and ruin. But change is hard for a reason… People tend to do what they have always done. Your team will do what they have always done. They will live in a world of status quo because largely people’s lives, decisions and actions are ruled by behavioural habits. Click here to learn from a summer camp, how to make the right changes using the right strategy in your business.

8. There is nothing remarkable about a bunch of teenagers spending 3 weeks together at a lakeside summer camp. Until you realise that they are a mix of Egyptian, Israeli and Palestinian teenagers specifically selected by their governments. ‘Seeds of Peace’ as the camp is known, is responsible for being the catalyst for attitude change between these opposing cultures. Click here to learn how to sow the seeds of peace in your business for successful change.

9. When you talk to your team about the changes you want to make in your business, how do they react? Does their reaction change your plans? If there is uncertainty about the change, do you adjust your plans? If there is negativity, do you push them towards the change irrespectively, or do you just put the plans on the back burner hoping they will come round? Implementing change in your business is all about the right strategy. Click here to discover how to change the attitudes of your team with the right change strategy.

10. Remember you are the catalyst for change in your business. And change is hard and often strongly resisted by your team. People push back against change and if you keep pushing and pushing, nothing will happen.  In fact, your team will probably do the opposite of what you want them to do. The question is… Could there be a better way? Click here to learn more.

11. Your business must change to survive and thrive. But enacting real, lasting and effective change is difficult and to do this successfully you must have the full support of your team. But here’s what happens when you push for change… your people push back, they resist… Click here to REDUCE the push back from your team to change when you use the PULL strategy for change.

12. When you use the 5 PULL strategies for change, you become the catalyst for change in your business, easing your team towards the change you seek by mitigating the roadblocks that stand in your way. Click here to learn what the 5 strategies of PULL for successful change are and how to use them in your business.

13. In this increasingly competitive world, your business must stay relevant, it must stay ahead of the competition and it must be willing to constantly change and adapt to every situation dropped in its path… Making changes in your business involves planning, thought and the support of your team. Click here to learn that when you use the 5 PULL strategies for change, you increase your chances of successfully implementing the changes you want by transforming the attitudes, beliefs and behaviours of your team.

14. Reduce the barriers to change for your team will ease your people towards the change you seek. Click here to see your ‘change people’s mind’ checklist to get you on your way.

1. When you mention the word ‘change’ to most people it creates and atmosphere of fear and uncertainty. The simple fact is that most human beings don’t like change. We like things the way they always have been, we accept and even embrace the status quo. But even the most unlikely of changes can be made in your business when you use the right change strategy… Click here to learn more.

2. For your business to survive and grow, change is essential, but If you push your people towards the changes you want, they will push back and resist the change you seek. Click here to learn that when you pull your people towards making the changes necessary in your business and you will have a much greater chance of success.

3. Most referendums fail. Worldwide only about a third of them pass. This is because most referendums are decided by people, and people are creatures of habit, we don’t really want to change. Click here to learn how Dominic Cummings changed the mind of an entire nation when it came to the UK leaving the EU and how you can implement the changes you want in your business with the same strategy.

4. When it came to Brexit, the odds were stacked against the leave campaign. Leaving the EU meant the majority of the UK stepping away from the status quo to something entirely new and different. Dominic Cummings led the ‘Vote Leave’ Campaign. He knew a ‘PUSH’ campaign would alienate the voters, so he ran a ‘PULL’ campaign. Click here to make the changes you want in your business by learning how to PULL instead of PUSH.

5. Everyone has something they want to change. In your business you might want to recruit additional people, open another branch, upgrade or change your computer software or start a new product line. To make any one of these changes means asking your team to make changes to the way they work in your business. Pushing your people towards the change means they will push back, click here to learn how the right pull strategy will help you make the changes you seek to drive your business forwards.

6. Standing still in your business will lead to irrelevance and ruin. If you want to implement change in your business, you have to get your people on board. Real and effective change is impossible without their help and support, you have to change the minds of your team, without pushing them. Click here to learn how to make the changes you want with a ‘PULL’ strategy.

7. For your business to survive and thrive, change is necessary, essential even. Standing still is a recipe for irrelevance and ruin. But change is hard for a reason… People tend to do what they have always done. Your team will do what they have always done. They will live in a world of status quo because largely people’s lives, decisions and actions are ruled by behavioural habits. Click here to learn from a summer camp, how to make the right changes using the right strategy in your business.

8. There is nothing remarkable about a bunch of teenagers spending 3 weeks together at a lakeside summer camp. Until you realise that they are a mix of Egyptian, Israeli and Palestinian teenagers specifically selected by their governments. ‘Seeds of Peace’ as the camp is known, is responsible for being the catalyst for attitude change between these opposing cultures. Click here to learn how to sow the seeds of peace in your business for successful change.

9. When you talk to your team about the changes you want to make in your business, how do they react? Does their reaction change your plans? If there is uncertainty about the change, do you adjust your plans? If there is negativity, do you push them towards the change irrespectively, or do you just put the plans on the back burner hoping they will come round? Implementing change in your business is all about the right strategy. Click here to discover how to change the attitudes of your team with the right change strategy.

10. Remember you are the catalyst for change in your business. And change is hard and often strongly resisted by your team. People push back against change and if you keep pushing and pushing, nothing will happen.  In fact, your team will probably do the opposite of what you want them to do. The question is… Could there be a better way? Click here to learn more.

11. Your business must change to survive and thrive. But enacting real, lasting and effective change is difficult and to do this successfully you must have the full support of your team. But here’s what happens when you push for change… your people push back, they resist… Click here to REDUCE the push back from your team to change when you use the PULL strategy for change.

12. When you use the 5 PULL strategies for change, you become the catalyst for change in your business, easing your team towards the change you seek by mitigating the roadblocks that stand in your way. Click here to learn what the 5 strategies of PULL for successful change are and how to use them in your business.

13. In this increasingly competitive world, your business must stay relevant, it must stay ahead of the competition and it must be willing to constantly change and adapt to every situation dropped in its path… Making changes in your business involves planning, thought and the support of your team. Click here to learn that when you use the 5 PULL strategies for change, you increase your chances of successfully implementing the changes you want by transforming the attitudes, beliefs and behaviours of your team.

14. Reduce the barriers to change for your team will ease your people towards the change you seek. Click here to see your ‘change people’s mind’ checklist to get you on your way.

Blog 1 – Change the future of your business and pull for success…

Change… The dictionary definition is:

‘make something or someone different, alter or modify, replace with something else, ideally something that is the same kind but newer and better’.

This doesn’t sound too scary, but when you mention the word ‘change’ to most people it creates and atmosphere of fear and uncertainty.

The simple fact is that most human beings don’t like change. We like things the way they always have been, we accept and even embrace the status quo.

We are after all creatures of habit, at home, we shop at the same supermarket, buy the same food and drink, probably eat at the same time every night, we watch the same TV, choose programmes to watch we know we like. It’s rare for us to step out of our comfort zone, we feel safe, secure and it’s stress free.

So, when you mention change to your team, these natural creatures of habit, how do they react?

Many of them probably perform the same tasks every day, because ‘that’s the way it’s always been done’.

Many of your team will be fearful of change, it brings uncertainty, nervousness and means that they will have to move away from the status quo and into something new and different.

But for your business to survive and grow, change is essential. If you want to stay ahead of your competition you have to adapt and adjust to keep up with the changes in your industry or you will become irrelevant and get left behind.

If you push your people towards the changes you want, they will push back, they will resist, and your change implementation will be more difficult.

Pull your people towards making the changes necessary in your business and you will have a much greater chance of success.

If Dominic Cummings can change an entire nation’s mind when it came to leaving the EU by using the right change strategy then surely you can do the same in your business.

Click here to learn more about how Dominic Cummings and his big red bus turned a certain NO into a YES and how you can make the changes you want in your business by using the same PULL strategy.

Blog 2 – Learn how to implement change in your business from the most unlikely of exits…

Brexit – when you say that one word– everyone has an opinion.

It has divided families, businesses and governments. BUT on the 23^rd June 2016 the UK did what most people thought they would never do, and voted to leave the EU.

Most polls suggested that the UK would remain in the EU. Bookmakers had betting odds at 80% probability of victory for the pro-EU camp.

So how did this change?

How did any 80% likelihood of remaining turn into the UK leaving the EU?

Most referendums fail. Worldwide only about a third of them pass.

This is because most referendums are decided by people, and people are creatures of habit, we don’t really want to change.

So, referendums fail two thirds of the time, because you are asking millions of people to change, and that’s something that we don’t really like to do.

When it came to Brexit, the odds were stacked against the leave campaign.

They were asking a nation to change, to abandon 46 years of economic integration, agricultural subsidies and free trade.

Change that relied on the majority of the UK stepping away from the status quo to something entirely new and different.

Dominic Cummings led the ‘Vote Leave’ Campaign and he knew very well the science of change management.

He knew a ‘PUSH’ campaign would alienate the voters, so he ran a ‘PULL’ campaign… and the rest is history as they say…

Click here to learn how Dominic Cummings mastered the science of a PULL campaign with unexpected results and how you can affect even the most difficult of changes in your business when you master the same PULL change methodology.

Blog 3 – PULL for effortless change in your business…

The mere mention of the word ‘change’ may cause some of your team to feel uneasy.

You probably feel that your team resist change, as it has a perceived fear or risk associated with it.

BUT - Everyone has something they want to change. In your business you might want to recruit additional people, open another branch, upgrade or change your computer software or start a new product line. To make any one of these changes means asking your team to make changes to the way they work in your business.

These changes will improve your business, so why do you have such a hard time initiating or following through with your desire for change?

Because change is hard…

If you push for change, people push back, they resist, they push back harder.

Dominic Cummings led the ‘Vote Leave’ organisation that resulted in the UK leaving the EU in June 2016. He knew that running a ‘PUSH’ campaign would alienate the voter.

Instead, he ran a ‘PULL’ campaign to win over the hearts and minds of the UK people.

Cumming wrote in his blog ‘we hate losing things, especially control’.

He knew remaining in the EU needed no explanation. The people of the UK had been living with the status quo for 46 years.

He had to change people’s minds, he had to persuade people against the status quo.

If you want to implement change in your business, you have to do the same.

Standing still in your business will lead to irrelevance and ruin, you have to change the minds of your team, without pushing them.

Dominic Cummings approach was unconventional – he bought a very British red bus.

On the bus, he showed everyone what the leave campaign believed was the cost of the status quo - £350 million, every week!

He made the cost of inaction obvious and made the cost of the change emotionally powerful by suggesting this money that was currently going to the EU could be funding the NHS.

Rather than push people towards the change he gave people the choice of how the money could be spent instead.

He reduced the barriers to change and made the decision a simple one using the rallying cry:

‘Let’s take back control’

Cummings cleverly used a ‘PULL’ strategy to influence the choice of the people of the UK.

You can use the same strategy in your business to influence your team and make the changes you want.

Click here to learn more about the ‘PULL’ strategy for change and how to pull your people towards the change you seek for the future success of your business.

Blog 4 – Sow the seeds of success in your business with 5 pull strategies for change…

For your business to survive and thrive, change is necessary, essential even. Standing still is a recipe for irrelevance and ruin.

But change is hard for a reason…

People tend to do what they have always done. Your team will do what they have always done. They will live in a world of status quo because largely people’s lives, decisions and actions are ruled by behavioural habits.

Here is a great story from a Summer Camp, that proves that even the most entrenched behavioural attitudes and habits can be changed.

There is nothing remarkable about a bunch of teenagers spending 3 weeks together at a lakeside summer camp. Until you realise that they are a mix of Egyptian, Israeli and Palestinian teenagers specifically selected by their governments.

‘Seeds of Peace’ as the camp is known, is responsible for being the catalyst for attitude change between these opposing cultures.

The teenagers sleep in the same cabins, they eat in the same hall, they participate in physical activities and group discussions that let campers form their own opinions of their camp-mates regardless of their country of origin.

‘Seeds of Peace’ doesn’t push Palestinians to be friends with Israelis or list reasons why one should trust the other. The camp identifies the barriers preventing the teenagers getting the know their fellow campers and uses pull strategies to change their hearts and minds.

Now, some 6000 ‘Seeds of Peace’ graduates from the programme run regular, regional programmes in areas of conflict world-wide.

Understand and use the 5 pull strategies in your business and you can achieve the transformation of attitudes, beliefs and behaviours you seek in your business.

Click here to learn what the 5 pull strategies are and how to use them to support change efforts with your people.

Blog 5 – How to use the 5 pull strategies for effortless change in your business

When you talk to your team about the changes you want to make in your business, how do they react?

Does their reaction change your plans? If there is uncertainty about the change, do you adjust your plans?

If there is negativity, do you push them towards the change irrespectively, or do you just put the plans on the back burner hoping they will come round?

Remember you are the catalyst for change in your business. And change is hard and often strongly resisted by your team.

People push back against change and if you keep pushing and pushing, nothing will happen.

In fact, your team will probably do the opposite of what you want them to do.

The question is… Could there be a better way?

How can you change minds and incite action by not pushing harder?

How can you figure out the barriers for change and mitigate them?

Use the 5 pull strategies for change. Work out what you want to change and then work out how to use these 5 strategies to support the change with your team.

Rather than PUSH, instead REDUCE the barriers holding change back.

That’s what great catalysts do; they don’t push when it comes to change, they REDUCE the barriers to change and pull for the changes they seek.

Whether you are trying to change the way your customers buy your products or services, motivate your team to show more initiative or change the entire way your business operates, using these 5 PULL strategies will make the changes easier.

Click here to REDUCE the barriers to real and effective change in your business and use the 5 PULL strategies to ease your people towards the change you seek.

Blog 6 – How to REDUCE the barriers to change in your business

Your business must change to survive and thrive. But enacting real, lasting and effective change is difficult and to do this successfully you must have the full support of your team.

But here’s what happens when you push for change… your people push back, they resist…

In his brilliant book ‘The Catalyst – How to change anyone’s mind’ Jonah Berger states:

‘People like to feel they have control over their choices and actions. When others threaten or restrict that freedom, people get upset… so, they push back - “Who are you to tell me... I can do whatever I want!”

When you use the 5 PULL strategies for change, you become the catalyst for change in your business, easing your team towards the change you seek by mitigating the roadblocks that stand in your way.

Here are the 5 strategies of PULL for successful change:

REACTANCE – When pushed, people push back. So rather than telling your team what they are going to do or persuading them, get them to persuade themselves, stop selling and start giving them choices, ask questions rather than telling them what is going to happen.

ENDOWMENT – People resist moving from the status quo. Show your team the cost of doing nothing, the cost of inaction. Maybe highlight the changes a competitor is making or the loss of profits and job security if you don’t embrace a new technology. Dominic Cummings showed his perceived weekly cost of being in the EU - £350 million a week - and even put it on a big red bus so the cost of inaction was there for everyone to see.

DISTANCE – Take small steps, shrink the distance. If the change is too big, too overwhelming, then your team will not want to do it. Get some of your more enthusiastic team members on board to encourage the rest of the team to take the first few steps. Your people will be more receptive when you take your big change and break it down into smaller manageable changes.

UNCERTAINTY – Doubt and ambiguity slows the rate of change. If your team don’t know what they are doing, then they will not do anything. Show the path for change and they will be less reluctant.

CORROBORATING EVIDENCE – Lack of proof reduces willingness to change. Some things need more proof. In his book ‘The Catalyst’ Jonah Berger states ‘If one person tells you, you have a tail you think they are crazy, but if 5 people tell you then you start to believe you actually have a tail’.  What can you do to have multiple sources of evidence show up at the same time for the changes you want your business and team to make?

R.E.D.U.C.E – that’s what great catalysts do.  You are the catalyst for change in your business.

Reducing the barriers to change using these 5 strategies will ease your people towards the change you seek.

Click here to learn more about the 5 PULL strategies and how to REDUCE the barriers to change in your business.

Blog 7 – Use the ‘change people’s minds’ checklist in your business…

In this increasingly competitive world, your business must stay relevant, it must stay ahead of the competition and it must be willing to constantly change and adapt to every situation dropped in its path…

Making changes in your business involves planning, thought and the support of your team.

When you use the 5 PULL strategies for change, you increase your chances of successfully implementing the changes you want by transforming the attitudes, beliefs and behaviours of your team.

You need to communicate your intentions clearly and honestly to motivate your team to realise the benefits the change will have on them.

If you push them towards the change, they will push back, making the change difficult.

Hostage negotiators face far more difficult change situations than you or I are ever likely to experience. These negotiators do not push hard, instead they work out what is preventing the change of mind and change of behaviour needed for a resolution. They use less energy not more.

They REDUCE the roadblocks to change.

Reduce the barriers to change for your team will ease your people towards the change you seek.

Here is your ‘change people’s mind’ checklist to get you on your way:

1) Stop pushing for change

When you push for change, people push back, they resist the change you are wanting to make. The cost of pushing people is high and hidden, instead…

2) PULL for change 

Be the change catalyst in your business, working out what the barriers are that will prevent the change from happening, why they are there and how to mitigate them.

3) Work out which of the barriers are preventing the change you seek – REDUCE

Reduce Reactance, ease Endowment, shrink Distance, alleviate Uncertainty and find Corroborating Evidence.

4) Remove the barriers that stand in the way of the change you seek

Work out ways with the help of your team to reduce or remove the barriers to change.

Bring 2 or more of the 5 to work for you and you’ll become an unstoppable catalyst for change in your business.

Click here to discover how you are the catalyst for change in your business and how to REDUCE the barriers essential to ensuring the future of your business.

Monthly email to share the business breakthrough with your contacts.

Subject: Make change easier in your business

Preview text: Your complimentary business breakthrough

Main email wording:

How often do you avoid making changes in your business? Most people avoid change and prefer to settle for the status quo.

But standing still in your business is a recipe for irrelevance and ruin.

Change is essential for your business to survive and thrive and stay ahead of the competition.

It’s time to ‘PULL’ your people towards the changes you seek for the success of your business.

In this ‘Make Change Easier’ edition of Business Breakthrough you will learn, in the time it takes to drink a cup of tea:

• how a big red bus, a 4-word rallying cry and a ‘PULL’ for change strategy ensured Dominic Cummings Brexit campaign proved all the bookmakers wrong in June 2016
• why a summer camp was the ideal catalyst for change and sowed the ‘seeds of peace’ between countries involved in years of regional conflict
• what the 5 ‘PULL’ strategies for change are and how to use them to support your change by transforming the attitudes, beliefs and behaviours of your team
  

Click here to discover how YOU are the catalyst for real and effective change in your business and how to REDUCE the barriers essential to your future growth.

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