Hooked On Success
You catch more customers only when you hook into their regular routines...
Engaging Tweets
Turn your customers’ habits into profits by using the right formula
Ignore the right formula to secure your customers’ habit driven activities and ignore greater profits for your business
Hook the right customers by using right formula to sell your products and services
Catch and keep the right customers by using the right hook
The power of habit is undeniable, ignore this formula and miss out
Get your customers habitually hooked on what you do and watch your customers and profits grow.
Turn your customers’ habits into automatic behaviour and secure the future of your company
Can using your existing customers’ buying patterns secure the profitability of your business?
iTunes use customer loyalty to hook their existing customers, so can you!
Turn customer loyalty into business profitability
Use habits as a competitive advantage and change the way your customers buy from you
Hook your customers with the right trigger
Instigate the itch that your customers want to scratch by using external triggers
Boost the profitability of your business by building your habit-forming process
Use an external trigger in your firm to motivate your customers into action
Facebook and Instagram have us hooked with the simplicity of their triggers, you could have your customers hooked too
Make your customers ‘do’ without ‘thinking’ and your business will be successful
Actions speak louder than words, make your ‘call to actions’ obvious and create habitual behaviour in your customers
Make your ‘call to actions’ simple for your customers and they will take the next step
Make ‘call to actions’ the most successful part of your customers’ habit forming process
Follow the example of Pinterest and Instagram and build your customers’ habits by using simple ‘call to actions’.
Understand your customers and keep them coming back by using the right rewards
Using the right rewards will maintain customer loyalty and competitive advantage
One size does not fit all; variable rewards beat predictable rewards every time
Learn how consistency does not pay off when it comes to rewards
Choose the right reward for your customers and be rewarded with business growth
Keep your customers coming back by rewarding correctly
Use the 4-phase process of habit-forming products and avoid average results.
Use the 4-phase process of habit-forming products to improve sales and repeat sales of your products and services
Gain competitive advantage by mastering the science of habit-forming products before your competitors’ do
Use triggers, action, rewards and investment to secure customer loyalty
Use triggers, action, rewards and investment to boost the profits of your business
Use triggers, action, rewards and investment and watch your customer base grow
What are you doing to make your product or service one that your buyers use habitually (better than your competition)?
Repeat purchases make your products and services more habitual…
Repeat purchases will make your business more successful…
Learn the importance to your business or triggers when it comes to getting your customers to habitually buy your products
What happens to the success of your business when your customers choose your products and services above the competitions
It’s time to make your products and services the first choice of your customers…
What trigger gets your customers buying from you before your competition – every single time?
How can Amazon change the habits of your customers?
What have Amazon and eBay got to do with your business?
LinkedIn Updates
1) It’s easy to admire the success of Amazon, Facebook, Apple and Ikea, it’s harder to work out what they have done to grow so big, so fast and with so much customer loyalty.
But when you look closer, you will see that they have a formula, a good one, that works, apply this formula to your business and secure a profitable future. Read how here.
2) Why wouldn’t you, as a business tap into this unconscious habit driven way of life? Imagine a world where your customers bought your products and services because it was something they just did… without thinking… it was their way of life… part of their regular routine… you had them hooked! Imagine the successful heights your business could reach!
3) You will achieve greater success in your business when you make your customers habitually use your products or services just like Amazon, Facebook and Apple do. Use the right formula and watch your profitability increase.
4) Habits are a big deal in our lives because about 45% of what we do every day that sort of feel like decisions, are actually habits. So, when a behaviour becomes a habit, it becomes an automatic behaviour… this is the key to a successful business.
Read here how to create greater success in your business by creating habit-forming products.
5) The easiest way to grow your business is from your existing customers. To keep your customers coming back you need to apply a successful formula to their buying, so it becomes a habit (something that they do unconsciously and then cannot live without). Think about what your customers are purchasing and the other needs those purchases may trigger. Read how here.
6) Make your business as successful as the Apple product iTunes. iTunes allows you to download and purchase songs from them in the form of media files. To secure your loyalty they will also store them for you in your own library. Pay a little more and you have access to their library of over a million songs and albums that you can stream and play for free. They cleverly, therefore, secure your loyalty to purchase by offering you something that you now cannot do without. Read here how to apply the same formula to your business.
7) You have a smartphone; you check it regularly (more often than you probably think) and you have several apps that you repeatedly check…
Facebook, Instagram, Twitter, Snapchat
To at least one of these you are hooked… but the brilliance of the business behind these apps is that you don’t even realise you are hooked!
For you to apply the same winning brilliance to your business as Facebook or Instagram you must have the right trigger, click here to learn more
8) All habit-forming products start with external triggers, external triggers take the form of a cue, they are embedded with information, telling you to do something, like click on an advert for the app, or respond to a push notification.
Click here to learn that using the right external trigger in your business will subtly start to automatically cue your customers’ next steps. This will then in turn change their behaviour towards action (the next phase of the process) and to habitually buy your products or services.
9) A habit will not form unless you get an initial and then repeating action? Turn external triggers into internal triggers to create a truly habit-forming process with your customers, read how here.
10) To truly hook your customer, you must manage their ability to act and motivate them into action.
Your aim is to make ‘doing’ easier than ‘thinking’. The more effort your customer has to put into ‘doing’ the less like they are to do it.
Focus on the simplicity of the ‘call to action’ by using the 4-phase process of habit-forming products, read here for more…
11) Your aim as a business is to ensure that your customers buy from you, increase the number of products and services they buy from you and then keep buying from you. You want to grow your business, to do this you need to ensure that your ‘call to action’ motivates your customers to respond. The key to your businesses success is to enable your customer to act without even thinking about it (doing rather than thinking). Sounds simple, read how to here…
12) We all like variety, very few like predictability. Even something as simple as a voucher that you receive from a supermarket, we like them to be different. Variable rewards beat predictable rewards every time… and it’s the same in business.
When it comes to catching and keeping your customers using the 4-phase process, the last 2 elements of this process are perhaps the most important. They are REWARD and INVESTMENT.
13) Rewards make us feel accepted, attractive, important and included, most people also have a deep desire for completion. Only by understanding what truly matters to your customers can you correctly match the right reward to their intended behaviour. When you do this, you will have customers who are invested in your products and services and your business as a whole. Read more here on the 4-phase habit forming process and the difference it can make to your business.
14) Learning and using the 4-phase process can improve the sales and repeat sales of your products and services
It can help you build a network of customers, build profits and build capital value into your business.
On the other hand, allow your competition to get ahead of you with the science of habit-forming products and you run the risk of losing in a big way. Read here for more.
15) The fastest growing and most successful businesses of the 21st century are using the science of habit-forming products.
Assess your products or your services against the 4 parts – Trigger, Action, Reward and Investment, read here for how these can help you make your business and profits grow.
16) When it comes to making your products or services the ones that your customers choose and chose habitually, there is a race, there’s a battle, there’s a fight going on.
Whoever makes their product the habitual choice of their customers will sell more and likely make more profit.
Repeat purchases make your products and services more habitual…
Repeat purchases will make your business more successful… Click here for more…
17) Your goal is to have your buyers and users automatically acting in favour of your products or services and therefore your business.
Why do you think companies like Amazon and eBay are so successful? You have the app on your phone, I am sure they regularly send you emails with adverts for products (the trigger), and when you see something you want the behaviour is automatic… It makes doing easier than thinking… Learn more here…
Facebook Posts
1) It’s easy to admire the success of Amazon, Facebook, Apple and Ikea, it’s harder to work out what they have done to grow so big, so fast and with so much customer loyalty.
But when you look closer, you will see that they have a formula, a good one, that works, apply this formula to your business and secure a profitable future. Read how here.
2) Why wouldn’t you, as a business tap into this unconscious habit driven way of life? Imagine a world where your customers bought your products and services because it was something they just did… without thinking… it was their way of life… part of their regular routine… you had them hooked! Imagine the successful heights your business could reach!
3) You will achieve greater success in your business when you make your customers habitually use your products or services just like Amazon, Facebook and Apple do. Use the right formula and watch your profitability increase.
4) Habits are a big deal in our lives because about 45% of what we do every day that sort of feel like decisions, are actually habits. So, when a behaviour becomes a habit, it becomes an automatic behaviour… this is the key to a successful business.
Read here how to create greater success in your business by creating habit-forming products.
5) The easiest way to grow your business is from your existing customers. To keep your customers coming back you need to apply a successful formula to their buying, so it becomes a habit (something that they do unconsciously and then cannot live without). Think about what your customers are purchasing and the other needs those purchases may trigger. Read how here.
6) Make your business as successful as the Apple product iTunes. iTunes allows you to download and purchase songs from them in the form of media files. To secure your loyalty they will also store them for you in your own library. Pay a little more and you have access to their library of over a million songs and albums that you can stream and play for free. They cleverly, therefore, secure your loyalty to purchase by offering you something that you now cannot do without. Read here how to apply the same formula to your business.
7) You have a smartphone; you check it regularly (more often than you probably think) and you have several apps that you repeatedly check…
Facebook, Instagram, Twitter, Snapchat
To at least one of these you are hooked… but the brilliance of the business behind these apps is that you don’t even realise you are hooked!
For you to apply the same winning brilliance to your business as Facebook or Instagram you must have the right trigger, click here to learn more
8) All habit-forming products start with external triggers, external triggers take the form of a cue, they are embedded with information, telling you to do something, like click on an advert for the app, or respond to a push notification.
Click here to learn that using the right external trigger in your business will subtly start to automatically cue your customers’ next steps. This will then in turn change their behaviour towards action (the next phase of the process) and to habitually buy your products or services.
9) A habit will not form unless you get an initial and then repeating action? Turn external triggers into internal triggers to create a truly habit-forming process with your customers, read how here.
10) To truly hook your customer, you must manage their ability to act and motivate them into action.
Your aim is to make ‘doing’ easier than ‘thinking’. The more effort your customer has to put into ‘doing’ the less like they are to do it.
Focus on the simplicity of the ‘call to action’ by using the 4-phase process of habit-forming products, read here for more…
11) Your aim as a business is to ensure that your customers buy from you, increase the number of products and services they buy from you and then keep buying from you. You want to grow your business, to do this you need to ensure that your ‘call to action’ motivates your customers to respond. The key to your businesses success is to enable your customer to act without even thinking about it (doing rather than thinking). Sounds simple, read how to here…
12) We all like variety, very few like predictability. Even something as simple as a voucher that you receive from a supermarket, we like them to be different. Variable rewards beat predictable rewards every time… and it’s the same in business.
When it comes to catching and keeping your customers using the 4-phase process, the last 2 elements of this process are perhaps the most important. They are REWARD and INVESTMENT.
13) Rewards make us feel accepted, attractive, important and included, most people also have a deep desire for completion. Only by understanding what truly matters to your customers can you correctly match the right reward to their intended behaviour. When you do this, you will have customers who are invested in your products and services and your business as a whole. Read more here on the 4-phase habit forming process and the difference it can make to your business.
14) Learning and using the 4-phase process can improve the sales and repeat sales of your products and services
It can help you build a network of customers, build profits and build capital value into your business.
On the other hand, allow your competition to get ahead of you with the science of habit-forming products and you run the risk of losing in a big way. Read here for more.
15) The fastest growing and most successful businesses of the 21st century are using the science of habit-forming products.
Assess your products or your services against the 4 parts – Trigger, Action, Reward and Investment, read here for how these can help you make your business and profits grow.
16) When it comes to making your products or services the ones that your customers choose and chose habitually, there is a race, there’s a battle, there’s a fight going on.
Whoever makes their product the habitual choice of their customers will sell more and likely make more profit.
Repeat purchases make your products and services more habitual…
Repeat purchases will make your business more successful… Click here for more…
17) Your goal is to have your buyers and users automatically acting in favour of your products or services and therefore your business.
Why do you think companies like Amazon and eBay are so successful? You have the app on your phone, I am sure they regularly send you emails with adverts for products (the trigger), and when you see something you want the behaviour is automatic… It makes doing easier than thinking… Learn more here…
Blog Posts
BLOG 1 – Secure your customers by tapping into their daily routines…
Habit: noun – something that you do often or regularly, often without thinking about it.
We all have habits, they can be as simple as using the same soap every day.
Shopping at the same supermarket on the same day, every week at the same time or driving the same way to work.
These are a couple of the many things we all do without knowing. They are part of our daily routine and way of life, and we do them unconsciously.
Why wouldn’t you as a business tap into this unconscious habit driven way of life? Imagine a world where your customers bought your products and services because it was something they just did… without thinking… it was their way of life… part of their regular routine… you had them hooked! Imagine the successful heights your business could reach!
For some businesses, this world is a reality.
It’s easy to admire the success of companies like Amazon, Facebook, Apple and Ikea, it’s harder to work out what they have done to be so tremendously successful and profitable whilst retaining a growing and loyal customer base.
But when you look closer you will see that they have a formula, a good one, that works.
Read here how to apply this formula to your business and secure a profitable future.
BLOG 2 – The true power of a habit is to make the behaviour automatic
Habits are a big deal in our lives because about 45% of what we do every day that sort of feel like decisions, are actually habits.
So, when a behaviour becomes a habit, it becomes an automatic behaviour… this is the key to a successful business.
Every business needs new customers but don’t ever forget that the easiest way to grow your business is right under your nose with your existing customers.
Your existing customers already know your company. To keep your existing customers coming back you need to apply a successful formula to their buying, so it becomes a habit (something that they do unconsciously and then cannot live without). Think about what your customers are purchasing and the other needs those purchases may trigger.
For example, iTunes allows you to download and purchase songs from them in the form of media files. To secure your loyalty they will also store them for you in your own library. Pay a little more and you have access to their library of over a million songs and albums that you can stream and play for free. They cleverly, therefore, secure your loyalty to purchase by offering you something that you now cannot do without.
Learn here how to turn the habits of your customers into automatic behaviour and secure their loyalty and your business success.
BLOG 3 – How do you keep your customers hooked on you?
You have a smartphone; you check it regularly (more often than you probably think) and you have several apps that you repeatedly check…
Facebook, Instagram, Twitter, Snapchat
To at least one of these you are hooked… but the brilliance of the business behind these apps is that you don’t even realise you are hooked!
For you to apply the same winning brilliance to your business as Facebook or Instagram you must have the right TRIGGER.
All habit-forming products start with external triggers. External triggers take the form of a cue, they are embedded with information, telling you to do something, like click on an advert for the app, or respond to a push notification.
Use the right external trigger in your business and subtly start to automatically cue your customers’ next steps. This will then in turn change their behaviour towards action (the next phase of the process) and to habitually buy your products or services.
To learn the 4 types of external triggers and how to apply the 4-phase habit forming process to your business click here
BLOG 4 – Time to make your customers habits habitual…
To truly hook your customer, you must manage their ability to act and motivate them into action. Your aim is to make their action easier than thinking.
For example, you’d be put off by a lengthy registration page, especially if you have to scroll down and fill in lots of information. However, the simplicity of Pinterest or Instagram is that you provide your name and email address and then you just post and view images.
This action also creates a habit to build and share a collection of images, this (without realising) keeps customers coming back.
To be successful in your business and ensure customers act on the trigger, your actions must:
- use less time
- use less money
- need less physical effort
- need less brain effort
- be more socially acceptable
- connect with existing routines
To learn more about how the significance of ACTIONS as part of the 4-phase habit-forming process click here.
BLOG 5 – When it comes to rewards, variety is the spice of life!
We all like variety, very few like predictability. Even something as simple as a voucher that you receive from a supermarket, we like them to be different. Variable rewards beat predictable rewards every time… and it’s the same in business.
When it comes to catching and keeping your customers using the 4-phase process, the last 2 elements of this process are perhaps the most important. They are REWARD and INVESTMENT.
One of the main reasons that your customer has acted on the trigger you have provided is that there is a reward at the end of it. They are happy to fill out the form or registration page as they will then join your mailing list, order the product or service they desire, or can set up a meeting or a phone call. The end justifies the means, so the reward is vital.
Rewards make us feel accepted, attractive, important and included, most people also have a deep desire for completion. Only by understanding what truly matters to your customers can you correctly match the right reward to their intended behaviour. When you do this, you will have customers who are invested in your products and services and your business as a whole. Read more here on the 4-phase habit forming process and the difference it can make to your business.
BLOG 6 – Discover the 4-phase process of habit-forming products…
Learning and using the 4-phase process can improve the sales and repeat sales of your products and services
It can help you build a network of customers, build profits and build capital value into your business.
On the other hand, allow your competition to get ahead of you with the science of habit-forming products and you run the risk of losing in a big way.
Here are 4 points to remember when using the 4-phase process of habit-forming products:
- Work out which external TRIGGERS you can use to prompt customer action
- remember a habit won’t form unless you get an initial (and then a repeating) action
- Make the ACTION easier than thinking using simple, clear and obvious demands
- Use VARIABLE REWARDS rather than predictable rewards for the actions taken
- Work out which variable rewards work best for your product or service and for your customer
- After simple, easy to action and variable rewards, now the key is to work out an INVESTMENT that further hooks your customers
For much more detail on all the above and on how to use the 4-phase process to create habit-forming products for your business click here…
BLOG 7 – What trigger gets your customers buying from you every single time?
When it comes to making your products or services the ones that your customers choose and choose habitually, there is a race, there’s a battle, there’s a fight going on.
Whoever makes their product the habitual choice of their customers will sell more and likely make more profit.
Repeat purchases make your products and services more habitual…
Repeat purchases will make your business more successful…
For your business to be truly successful and to make your products and services truly habitual you need to use the 4-phase process of habit forming products in your business today.
The first one of these is Triggers…
Without getting your triggers right none of the rest of process will work…
There is a science to making triggers habitual.
To make is 4 phase process work for your business you must understand the importance of triggers and how you put them to work for your products and services.
Your goal is to have your buyers and users automatically acting in favour of your products or services and therefore your business.
Why do you think companies like Amazon and eBay are so successful? You have the app on your phone, I am sure they regularly send you emails with adverts for products (the trigger), and when you see something you want the behaviour is automatic… It makes doing easier than thinking…
You do it without thinking… It’s habitual.
You click on the app and you buy what you need… you don’t search anywhere else…
You go straight to your favourite app, habitually and click buy!
Click here to learn the importance of triggers to your business and how you can hook your customers the way that Amazon and eBay have…
Engaging E-mails
Catch and keep the right customers by using the right hook...
Can you remember the last time you didn’t check your phone for a single day, or didn’t look or comment on social media?
It’s easy to admire the success of Facebook, Twitter or Instagram but it’s simple really-they have a formula to get you hooked...and what’s more it works!
Apply this formula to your business and secure a profitable future...click the link below to find out more.
Click here to ‘hook’ your customers
In this ‘hooked’ edition of Business Bitesize you will learn, in the time it takes to drink a cup of tea:
- the 4-phase process that creates ‘habit-forming’ products in your business.
- the benefit of external triggers.
- why consistency doesn’t pay when it comes to rewards.
Get your customers habitually hooked on what you do and secure the future of your business.
Business Breakthrough Subscriber Resources