Email Marketing Machine
What business owner would ignore the power and payoff of email marketing?
Engaging Tweets
Take time to get you marketing right – you risk the future of your business if you don’t!
Don’t dismiss email marketing – it’s the future of your business!
Strong, relevant email marketing can seriously boost the profits of your business…
Make email marketing work for your business, why risk lost profits!
Which form of marketing provides the most direct communication to increase sales conversion
Use a well-planned series of emails to change the numbers on your bottom line
£34 for every £1 you spend cannot be ignored, how do the best email marketers do it?
How do you make a series such as Sherlock change the fortunes of your business?
Start planning your marketing as a series of hurdles, interested?
Relevant and targeted email planning will change the profits of your business
Stand out from the crowd, make your marketing different
Relevance is your marketing best friend
It’s time to make your customers sit up and take notice… of your business
Start turning interested… into purchased… into profit growth
Turn your readers into customers of the future by using relevant targeted content
Are your website and email marketing connected at the hip?
Time to get your website and email marketing working together
Reduce the risk to your business and get your website focussed on marketing
Give your business the competitive edge by building a successful marketing strategy around your website
Find, catch and keep your customers with smarter email marketing
What happens when your marketing starts actively driving people to your website?
Boost the profits of your business by using lead magnets to grow your list of contacts
Grow your list of contacts and grow your business
Lead magnets lead to business success which lead to great profits for your business
Take the time to build an email list for your business
Its time to be obsessed about the value of email marketing to the future of your business
Having a well-rounded, growing email list will give you a competitive advantage
Use email marketing to give your audience exactly what they want
Take email marketing seriously for a serious pay-off for your business
£34 back for every £1 spent – sounds too good to be true, but what would happen to your business if it was true?
Start with some small steps to make the real changes you are looking for in the success of your email marketing
Improve your website, improve your email marketing and improve your bottom line
How can email marketing yield a serious payoff for you and your business?
LinkedIn Updates
Update 1)
If great email marketing can earn a business £34 for every £1 spent on it, wouldn’t it make sense to get your email marketing working better?
But where to start?
Click here to learn more
Update 2)
Do you have an email marketing machine making money for your business?
But where to start?
Start with a few small steps, improve your website, create some valuable content relevant to your target audience and build a series of emails to get your just rewards. Click here for a few tips that can really help you and your business grow…
Update 3)
As a business owner, it’s easy to dismiss email marketing as a thing of the past, in fact some have even said it’s dead…
Especially with social media and the mobile way of working getting all the attention, and marketing emails flooding yours and my inbox every day…
However, statistics on email marketing don’t agree. Click here to learn more…
Update 4)
If you dismiss email marketing your business will lose…
I know its hard when hundreds of irrelevant emails pour into your inbox every week, but the truth is…
Email marketing works, email marketing provides you, the business owner with the most direct line of communication for better sales conversion.
Email marketing moves the conversation about your products and services to a more personal environment — the inbox.
This form of direct marketing when targeted and relevant can transform the profits of your business. Click here to learn how.
Update 5)
Are you using email marketing in your business?
Does email marketing work for you?
If email marketing isn’t working for your business it’s probably because your emails aren’t working and not because email marketing doesn’t work!
Email marketing works best when it’s done as a series…
Click here to learn how…
Update 6)
If you love a film, you are already wanting to see the sequel, if you love a TV series like Games of Thrones or Sherlock you are already looking forward to the next episode or wondering when the next series starts…
How is this relevant to email marketing?
A series, a set of related things or events keep you interested in that subject.
And a series works both for your favourite television programme and for email marketing. Click here to learn why…
Update 7)
When you start to see your email marketing as a series of connected messages you can focus on building a targeted and relevant series of communications.
Statistics from Experian prove that great email marketers get £34 back for every £1 they invest in email marketing…
Click here to learn how your email marketing series can boost the profits of your business.
Update 8)
SPAM: Irrelevant messages sent on the internet to many recipients.
We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time. Researchers have determined that over 25% of what lands in your inbox every week is SPAM.
So, as a business owner using email to market your products and services how to do you make your customers and future customers sit up and take notice… Click here to learn how
Update 9)
How do you make your email marketing stand out from all the other emails that person receives?
The answer is: relevant high value content…
Relevance is your marketing best friend.
When your email marketing is not relevant, it’s not good.
Relevance matters - click here to learn why
Update 10)
Your website – if you are serious about growing your business with the right marketing, your website will be where you have invested most of your marketing money.
This is your ‘shop window’, where you advertise your business, who you are, what you are about and what you do.
This is also where all your high value content is…
So, is your email marketing sending people to your website?
Click here to learn the importance of this to the success of your business
Update 11)
Your website and email marketing should be connected at the hip. Are yours?
Ryan Diess (author and marketing entrepreneur) has with his team invested millions in marketing tests, generating visitors to their websites and sent over a billion emails.
Diess believes that to truly make your email marketing series work you must make your business website work better.
Click here for more
Update 12)
You might be using email marketing to let your customers know about your products and services, but are you actively driving them to your website?
If the email you send is information only and has no further action required, the chances are the email contact list you have is not growing and the visits to your website remain low.
It is your job using the right marketing to grow your email contact lists, grow relevant visits to your website and in turn grow your customers. Click here to learn how
Update 13)
What is a lead magnet? - ‘a specific chunk of value (content) that solves a specific problem for a specific market that is offered in exchange for a name and email address’
Your Lead Magnet must be exciting, consumable and offer great value all within five minutes of the opt-in (when your visitor enters their contact details).
Click here to read more on the intrinsic value of lead magnets to the success of your email marketing and therefore your business.
Update 14)
Some people in the content marketing industry are saying that email lists are a thing of the past and that email marketing is dead
This is not the case – not even close…
Building an email list is just as important today as it’s ever been. Click here to learn why
Update 15)
When it comes to reaching your audience for a small amount of time every day, social media might be your preferred method with the use of a daily news feed…
BUT … when it comes to converting prospects into customers, email marketing still does a better job.
In email marketing your audience is key, front and centre of everything you send, and obviously like most businesses your customers have different issues and requirements.
Click here to learn how clever email marketing can give your audience exactly what they want.
Facebook Posts
1) If great email marketing can earn a business £34 for every £1 spent on it, wouldn’t it make sense to get your email marketing working better?
But where to start?
Click here to learn more
2) Do you have an email marketing machine making money for your business?
But where to start?
Start with a few small steps, improve your website, create some valuable content relevant to your target audience and build a series of emails to get your just rewards. Click here for a few tips that can really help you and your business grow…
3) As a business owner, it’s easy to dismiss email marketing as a thing of the past, in fact some have even said it’s dead…
Especially with social media and the mobile way of working getting all the attention, and marketing emails flooding yours and my inbox every day…
However, statistics on email marketing don’t agree. Click here to learn more…
4) If you dismiss email marketing your business will lose…
I know its hard when hundreds of irrelevant emails pour into your inbox every week, but the truth is…
Email marketing works, email marketing provides you, the business owner with the most direct line of communication for better sales conversion.
Email marketing moves the conversation about your products and services to a more personal environment — the inbox.
This form of direct marketing when targeted and relevant can transform the profits of your business. Click here to learn how.
5) Are you using email marketing in your business?
Does email marketing work for you?
If email marketing isn’t working for your business it’s probably because your emails aren’t working and not because email marketing doesn’t work!
Email marketing works best when it’s done as a series…
Click here to learn how…
6) If you love a film, you are already wanting to see the sequel, if you love a TV series like Games of Thrones or Sherlock you are already looking forward to the next episode or wondering when the next series starts…
How is this relevant to email marketing?
A series, a set of related things or events keep you interested in that subject.
And a series works both for your favourite television programme and for email marketing. Click here to learn why…
7) When you start to see your email marketing as a series of connected messages you can focus on building a targeted and relevant series of communications.
Statistics from Experian prove that great email marketers get £34 back for every £1 they invest in email marketing…
Click here to learn how your email marketing series can boost the profits of your business.
8) SPAM: Irrelevant messages sent on the internet to many recipients.
We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time. Researchers have determined that over 25% of what lands in your inbox every week is SPAM.
So, as a business owner using email to market your products and services how to do you make your customers and future customers sit up and take notice… Click here to learn how
9) How do you make your email marketing stand out from all the other emails that person receives?
The answer is: relevant high value content…
Relevance is your marketing best friend.
When your email marketing is not relevant, it’s not good.
Relevance matters - click here to learn why
10) Your website – if you are serious about growing your business with the right marketing, your website will be where you have invested most of your marketing money.
This is your ‘shop window’, where you advertise your business, who you are, what you are about and what you do.
This is also where all your high value content is…
So, is your email marketing sending people to your website?
Click here to learn the importance of this to the success of your business
11) Your website and email marketing should be connected at the hip. Are yours?
Ryan Diess (author and marketing entrepreneur) has with his team invested millions in marketing tests, generating visitors to their websites and sent over a billion emails.
Diess believes that to truly make your email marketing series work you must make your business website work better.
Click here for more
12) You might be using email marketing to let your customers know about your products and services, but are you actively driving them to your website?
If the email you send is information only and has no further action required, the chances are the email contact list you have is not growing and the visits to your website remain low.
It is your job using the right marketing to grow your email contact lists, grow relevant visits to your website and in turn grow your customers. Click here to learn how
13) What is a lead magnet? - ‘a specific chunk of value (content) that solves a specific problem for a specific market that is offered in exchange for a name and email address’
Your Lead Magnet must be exciting, consumable and offer great value all within five minutes of the opt-in (when your visitor enters their contact details).
Click here to read more on the intrinsic value of lead magnets to the success of your email marketing and therefore your business.
14) Some people in the content marketing industry are saying that email lists are a thing of the past and that email marketing is dead
This is not the case – not even close…
Building an email list is just as important today as it’s ever been. Click here to learn why
15) When it comes to reaching your audience for a small amount of time every day, social media might be your preferred method with the use of a daily news feed…
BUT … when it comes to converting prospects into customers, email marketing still does a better job.
In email marketing your audience is key, front and centre of everything you send, and obviously like most businesses your customers have different issues and requirements.
Click here to learn how clever email marketing can give your audience exactly what they want.
Blog Posts
BLOG 1 – Why risk the future growth of your business by not taking time to get your marketing right
As a business owner, it’s easy to dismiss email marketing as a thing of the past, in fact some have even said it’s dead…
Especially with social media and the mobile way of working getting all the attention, and marketing emails flooding yours and my inbox every day…
However…
Statistics on email marketing performance don’t agree with this.
In fact, with a strong, relevant, targeted, content marketing approach, email marketing is more powerful than ever.
Email marketing moves the conversation about your products and services to a more personal environment — the inbox.
It is a fact that email marketing is on the increase.
Email marketing works, email marketing is far from dead, email marketing provides you, the business owner with the most direct line of communication for better sales conversion.
Email marketing has no intention of giving it up any time soon and can transform the profits of your business. Click here to learn how.
BLOG 2 – What can a TV series teach you about boosting your bottom line?
Are you using email marketing in your business? Does email marketing work for you?
If email marketing isn’t working for your business it’s probably because your emails aren’t working and not because email marketing doesn’t work!
Email marketing works best when it’s done as a series…
If you love a film, you are already wanting to see the sequel, if you love a TV series like Games of Thrones or Sherlock you are already looking forward to the next episode or wondering when the next series starts…
How is this relevant to email marketing?
A series, a set of related things or events keep you interested in that subject.
And a series works both for your favourite television programme and for email marketing.
In fact, email marketing is at its most successful when done as a relevant and specific series.
Individual marketing emails simply do not work as well.
Remember that email marketing is about more than just sending as many emails as you can.
When you start to see your email marketing as a series of connected messages you can focus on building a targeted and relevant series of communications.
Statistics from Experian prove that great email marketers get £34 back for every £1 they invest in email marketing…
Click here to learn how your email marketing series can boost the profits of your business.
BLOG 3 – Are you missing out on future business because your marketing lacks relevance?
SPAM: Irrelevant messages sent on the internet to many recipients.
We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time. Researchers have determined that over 25% of what lands in your inbox every week is SPAM.
So, as a business owner using email to market your products and services how to do you make your customers and future customers sit up and take notice…
How do you make your email stand out from all the other emails that person receives?
The answer is: relevant high value content…
Relevance is your marketing best friend.
When your email marketing is not relevant, it’s not good.
Relevance matters not only because it provides targeted high value content, but also because it builds trust in you (the sender). It makes the reader willing to read on.
If the reader (your potential customer) receives an email about a specific subject that interests them, or a specific subject they have an issue with – then you have their attention.
Click here to read how relevance can not only increase the success of your email marketing but the profile of your business.
BLOG 4 – Reduce the risk to your business by making your website work seamlessly with your marketing…
Your website – if you are serious about growing your business with the right marketing, your website will be where you have invested most of your marketing money.
This is your ‘shop window’, where you advertise your business, who you are, what you are about and what you do.
This is also where all your high value content is…
So, is your email marketing sending people to your website?
Do you know who visits your website?
Do you capture the contact information of all the people who visit your website on a list?
What do you do with the contact information your website visitors have given to you?
Are you actively working on growing this list?
Are you actively working to increase the volume of relevant traffic that visits your website?
Your website and email marketing should be connected at the hip. Are yours?
Ryan Diess (author and marketing entrepreneur) has with his team invested millions in marketing tests, generating visitors to their websites and sent over a billion emails.
Diess believes that to truly make your email marketing series work you must make your business website work better.
How?
Lead Magnets
To read more on what a lead magnet is and how to make it work for your business click here
BLOG 5 – Find, catch and keep your customers with smarter email marketing
You might be using email marketing to let your customers know about your products and services, but are you actively driving them to your website?
If the email you send is information only and has no further action required, the chances are the email contact list you have is not growing and the visits to your website remain low.
It is your job, using the right marketing, to grow your email lists, grow relevant visits to your website and in turn increase your customer base.
These 3 things will grow your business and your profits…
So how do you do this?
By using lead magnets…
A lead magnet is ‘a specific chunk of value (content) that solves a specific problem for a specific market that is offered in exchange for a name and email address’
For example, if you want people to read your latest case study, then you put details of the case study and a link in the email. The link asks for their name and email address, as soon as they have filled this in they get an immediate download of the material.
Your Lead Magnet must be exciting, consumable and offer great value all within five minutes of the opt-in (when your visitor enters their contact details).
When your website uses lead magnets in a smart and effective way it will help you achieve 2 things:
- Your list numbers will grow
- You will learn more about the people on your list and what interests them, helping you refine the emails you send to them in the future.
Click here to learn more about the intrinsic value of lead magnets to the success of your email marketing and therefore your business.
BLOG 6 – How can you use email to convert prospects into customers and grow your business?
Some people in the content marketing industry are saying that email lists are a thing of the past and that email marketing is dead.
This is not the case – not even close…
Building an email list is just as important today as it’s ever been.
When it comes to reaching your audience for a small amount of time every day, social media might be your preferred method with the use of a daily news feed…
BUT … when it comes to converting prospects into customers, email marketing still does a better job.
In email marketing your audience is key, front and centre of everything you send, and obviously like most businesses your customers have different issues and requirements.
This specific issue or requirement must be used to segment your list to make your email series relevant, there is technology out there that will do this for you now…
The point of email marketing segmentation is to give people exactly what they want.
Then, as Ryan Diess suggests in his book ‘The invisible selling machine’ you can build your email series in 3 steps:
Welcome emails – these 2 or 3 emails (initial hurdles) are to get the subscriber to like you, trust you and to know you and what you are sending them
Engagement emails – maybe 4 more hurdles where you make offers and suggest your subscriber might like to buy – don’t rush or push – keep your content relevant and focused on the subject of your lead magnet
Ascension emails – The final series of emails that turns buyers into multi buyers and offers additional opportunities. This is where the real money is made!
Remember: email marketing segmentation is about more than just converting. It’s about understanding your audience better and how to better serve them in the process.
You should be using email marketing segmentation – because it works.
Click here to learn how to make it work for you and your business…
BLOG 7 – How can email marketing yield a serious payoff for you and your business?
If great email marketing can earn a business £34 for every £1 spent on it (statistic: Experian) wouldn’t it make sense to get your email marketing working better?
But where to start?
Start with a few small steps, improve your website, create some valuable content relevant to your target audience and build a series of emails to get your just rewards… here are a few tips to help you:
- Use specific lead magnets on your website to build a segmented email list
- Create worthwhile content your target audience will value highly and happily exchange their contact information for
- Design a series of emails around each segment of your email content list to make your emails relevant
- Automate your emails so they can happen day and night
Do you have an email marketing machine making money for your business?
Click here to learn how…
Engaging E-mails
Email 1:
Headline: Why risk the future growth of your business by not taking the time to get your marketing right…
Subheading: Can strong, relevant email marketing can seriously boost the profits of your business?
As a business owner you risk the success of your business if you do not take email marketing seriously.
It has been said that email marketing is dead, but the statistics don’t agree.
In this latest blog you’ll learn which email communications lead to better sales conversion… and which don’t.
Go here to read the blog and download the Business Bitesize ‘Email Marketing’.
Email 2:
Headline: What can a TV series teach you about boosting your email marketing?
Subheading: Use a well-planned series of emails to change the numbers on your bottom line
Is email marketing delivering results for your business?
If not, this is not because email marketing does not work. When email marketing is done right it really does work…
In this latest blog you’ll learn that your business will succeed when you start making your emails relevant to your prospects and customers.
Go here to read the blog and download the Business Bitesize ‘Email Marketing’.
Email 3:
Headline: Are you missing out on future business because your marketing lacks relevance?
Subheading: Make your emails stand out from the crowd…
Emails arrive in our inbox every day…
So how do you make YOUR email the one that your customer wants to read?
In this latest blog you’ll learn that when it comes to email marketing, there’s one particular word that will be your best friend…
Go here to read the blog and download the Business Bitesize ‘Email Marketing’.
Email 4:
Headline: Reduce the risk to your business by making your website work seamlessly with your marketing…
Subheading: Is your website actively supporting your marketing needs?
If you are taking the marketing of your business seriously then you will have already invested time and money in your website…
But are your website and email marketing delivering the performance you want?
In this latest blog you’ll learn how to get your website and email marketing connected at the hip…
Go here to read the blog and download the Business Bitesize ‘Email Marketing’.
Email 5:
Headline: Find, catch and keep your customers with smarter email marketing…
Subheading: Are you growing your email marketing lists?
Are you using your email marketing to actively drive people to your website?
When you use smarter marketing techniques to capture the data of the people who are actively interested in your products and services your business will grow…
In this latest blog you’ll learn what a lead magnet is and how, when used right they can help you send the right emails to the right people and make your business more successful…
Go here to read the blog and download the Business Bitesize ‘Email Marketing’.
Email 6:
Headline: How can you use email to convert prospects into customers and grow your business?
Subheading: Use your email marketing to give people exactly what they want…
Do you have a plan when it comes to your email marketing?
Change the success of your business when you view your email marketing as a series of hurdles…
In this latest blog you’ll learn what you need to send to who and how often to ensure that email marketing works more effectively than ever before for your business.
Go here to read the blog and download the Business Bitesize ‘Email Marketing’.
Email 7:
Headline: How can email marketing yield a serious payoff for you and your business?
Subheading: Time to get your email marketing working for you…
How often do you generate and send marketing emails and are they delivering what you hoped?
When you get your email marketing machine working it will grow your profits.
In this latest blog you’ll learn that with a few small steps you can build a series of emails to build your business.
Go here to read the blog and download the Business Breakthrough ‘Email Marketing’.
Master email marketing and maximise the profits of your business
When asked what you think of email marketing, what would be your first response?I get too much of it? Most of it’s spam? It’snot relevant to me?
It’s really easy to take email marketing for granted because so much of it pours into our email inbox every day.
So why should you use email marketing to promote your business?
Because data from extensive research tells us email marketing when targeted and relevant does work, and works extremely well.
Click here to master email marketing
In this ‘email marketing’ edition of Business Bitesize you will learn, in the time it takes todrink a cup of tea:
- why a series of connected emails(hurdles) can boost theprofitsof your business
- that your website and email marketing should be ‘connected at the hip’
- the value of being obsessed about lead magnets
Embrace the power of email marketing, boost your profits and give your business a competitive advantage
Business Breakthrough Subscriber Resources