Believable Is Best
Are your products and services credible enough for people to buy more and more from you?
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Making your incredible product or service ‘credible’ is the real challenge
Your credibility determines your business success
What happens when you invest in credibility?
It’s Incredible, the importance of credibility to the success of your business
Credibility – The Incredible business winner?
What happens to the success of your business when you start to take credibility seriously?
Credibility is a business tool, so use it!
Don’t leave your business hanging by a thread – invest in credibility
Take your business to new heights by investing in the credibility of your products and services
What happens when build credibility in your business?
Trust is the key to your business credibility
Give your business a ‘lift’ by investing in credibility
What happens to your business when you take the risks that Otis did?
Your business can reach the top when you learn from Otis, the Elevator company
What can a broken rope teach you and your business about credibility?
It was Mr Otis, with a rope in the elevator…
How did a pizza delivery boy save the lives of thousands of policemen and women with a single act?
What can you learn about business success from a pizza delivery man?
The importance of credibility for business success cannot be underestimated
The more you risk in your business the more successful you will be
Shoot for success when you take risks to build credibility in your products and services
Start taking risks when it comes to making your products and services credible
To build your credibility actions speak louder than words
Investment is the key to increasing your businesses credibility
What happens to your business when you invest in its credibility?
Start investing in what matters most to your business – your credibility
If you take time to invest in the right areas of your business, you will increase the credibility of your products and services
Don’t just talk about credibility, do something about it…
Start acting on improving your business credibility and beat the competition
6 types of credibility build your business success
Focus on what’s relevant to your ideal customers when building your business credibility
Your business credibility must focus on what’s relevant to your customers
6 sources of credibility to transform your business success – which one is right of you?
Don’t let the competition beat you to it – make your business credible and give yourself a competitive edge
What happens to the success of your business when you focus on the right source of credibility?
Credibility – get it right and your business wins
Start using the 6 sources of credibility and stay ahead of the competition
Because you want your business to be credible it pays to take the 6 sources of credibility seriously
The credibility of your business, it’s all you have so look after it.
Never underestimate the success to your business that credibility can bring
What happens to your business when your customers doubt your credibility?
When you build credibility in areas that matter to your customers, your business will succeed
Test and try new methods of establishing credibility in your business
Give your customers the unexpected and increase the credibility in your business
Why risk the profits of your business by not taking credibility seriously?
When it comes to testing the sources of credibility in your business, what have you got to lose.
Build greater trust and you will build greater sales
What happens to the success of your business when your customers believe in you?
Start making your business credible by using these 4 helping hands
Credibility in your business will increase the profits of your business
LinkedIn Updates
1. The importance of credibility should never be under-estimated – it’s hard to become credible, it takes time for your buyers to trust you, believe in you and your products.
And it can be lost in a heart-beat. So be careful… Click here to learn that your credibility matters to the success of your business.
2. You have to be deadly serious about your credibility or people will not buy from you, and your business success depends on this very thing…
How credible do you think your business, products and services are right now? Click here to learn how to take credibility seriously in your business.
3. As a business owner or manager, you believe in your business, you believe in your products and services. However, this is all in vain if your customers don’t…
Your customers are not going to part with their hard-earned money if they don’t think you are credible.
When was the last time you thought about the credibility of your business and the products and services you sell? Click here to learn that YOU have to be credible!
4. Credibility in your business matters and when done right can have an immediate difference to your success.
Click here to learn a great story about Otis the elevator company, who took their business to new heights by risking everything to prove the credibility of their product.
5. It can be frustrating when you know you have the right product or service for your customers, but you cannot convince them to buy it.
It’s even more frustrating if you then lose them to the competition…
How many times has this happened to you?
Click here to learn that to make your product or service truly credible you have to risk it all…
6. Are you seriously about building the credibility of your business?
Are you as serious as Richard Davis?
Richard Davis was deadly serious, so much so that he shot himself point blank – because he believed in his product absolutely… Click here to learn whether the risk Richard Davis took paid off and the importance of credibility to the future of your business.
7. Words just aren’t enough when it comes to gaining the trust of your customers. They need proof that your product or service will deliver what you are saying.
So, it pays to put your money where your mouth is and invest in Wanek’s suggested 6 sources of credibility. Click here to learn what they are and how they can work for your business.
8. Have you ever heard the phrase, actions speak louder than words? Well when it comes to building the credibility of your product, service and business, this statement has never been more true…
It worked for Otis, the elevator company, it worked for Richard Davis and it can work for you. Click here to learn the importance of actions.
9. Your business is constantly evolving, as a business owner or leader it can be hard, sometimes impossible, to keep up with the mountains of work you must do every day, whilst making sure you are ahead of the competition, have a happy team, are winning new customers and making a profit.
With all this, there is little time to spend on building the credibility of your business and your products and services, however click here to learn that building credibility is an essential component to keeping customers, winning new customers and growing your business.
10. Tom Wanek, in his book ‘Currencies That Build Credibility’, suggests using 6 sources of credibility in your business. It pays for you to choose the sources of credibility relevant to your ideal or preferred customers. Click here to learn what they are and when used right how they can make your business successful, just like they did for Patagonia the clothing company.
11. It takes time to build credibility – time, money and proof that your products and services are better than all the rest…
But beware… it’s easy to lose, less and less credibility will undermine the sales success of your business… Click here to learn the importance of credibility to your business
12. Click here to learn a valuable lesson from Gerald Ratner on credibility gone bad…
Gerald Ratner proved undeniably that you should never undermine a product you are trying to sell. If you don’t believe in it, how can you expect the customer to believe in it and therefore to buy it? He is living proof that credibility matters.
13. Without credibility or with less credibility than your competition, you will struggle to sell.
It pays to look closely at what’s relevant to your ideal customer when choosing what type of credibility will give you a competitive edge in your sector. Click here to learn how…
14. What are your competitors doing to make their business or products credible and stand out?
Perhaps credibility isn’t being used well in your sector – what a massive opportunity to gain a huge competitive advantage!
Click here are 4 helping hands to help credibility pay off for your business
Facebook Posts
1. The importance of credibility should never be under-estimated – it’s hard to become credible, it takes time for your buyers to trust you, believe in you and your products.
And it can be lost in a heart-beat. So be careful… Click here to learn that your credibility matters to the success of your business.
2. You have to be deadly serious about your credibility or people will not buy from you, and your business success depends on this very thing…
How credible do you think your business, products and services are right now? Click here to learn how to take credibility seriously in your business.
3. As a business owner or manager, you believe in your business, you believe in your products and services. However, this is all in vain if your customers don’t…
Your customers are not going to part with their hard-earned money if they don’t think you are credible.
When was the last time you thought about the credibility of your business and the products and services you sell? Click here to learn that YOU have to be credible!
4. Credibility in your business matters and when done right can have an immediate difference to your success.
Click here to learn a great story about Otis the elevator company, who took their business to new heights by risking everything to prove the credibility of their product.
5. It can be frustrating when you know you have the right product or service for your customers, but you cannot convince them to buy it.
It’s even more frustrating if you then lose them to the competition…
How many times has this happened to you?
Click here to learn that to make your product or service truly credible you have to risk it all…
6. Are you seriously about building the credibility of your business?
Are you as serious as Richard Davis?
Richard Davis was deadly serious, so much so that he shot himself point blank – because he believed in his product absolutely… Click here to learn whether the risk Richard Davis took paid off and the importance of credibility to the future of your business.
7. Words just aren’t enough when it comes to gaining the trust of your customers. They need proof that your product or service will deliver what you are saying.
So, it pays to put your money where your mouth is and invest in Wanek’s suggested 6 sources of credibility. Click here to learn what they are and how they can work for your business.
8. Have you ever heard the phrase, actions speak louder than words? Well when it comes to building the credibility of your product, service and business, this statement has never been more true…
It worked for Otis, the elevator company, it worked for Richard Davis and it can work for you. Click here to learn the importance of actions.
9. Your business is constantly evolving, as a business owner or leader it can be hard, sometimes impossible, to keep up with the mountains of work you must do every day, whilst making sure you are ahead of the competition, have a happy team, are winning new customers and making a profit.
With all this, there is little time to spend on building the credibility of your business and your products and services, however click here to learn that building credibility is an essential component to keeping customers, winning new customers and growing your business.
10. Tom Wanek, in his book ‘Currencies That Build Credibility’, suggests using 6 sources of credibility in your business. It pays for you to choose the sources of credibility relevant to your ideal or preferred customers. Click here to learn what they are and when used right how they can make your business successful, just like they did for Patagonia the clothing company.
11. It takes time to build credibility – time, money and proof that your products and services are better than all the rest…
But beware… it’s easy to lose, less and less credibility will undermine the sales success of your business… Click here to learn the importance of credibility to your business
12. Click here to learn a valuable lesson from Gerald Ratner on credibility gone bad…
Gerald Ratner proved undeniably that you should never undermine a product you are trying to sell. If you don’t believe in it, how can you expect the customer to believe in it and therefore to buy it? He is living proof that credibility matters.
13. Without credibility or with less credibility than your competition, you will struggle to sell.
It pays to look closely at what’s relevant to your ideal customer when choosing what type of credibility will give you a competitive edge in your sector. Click here to learn how…
14. What are your competitors doing to make their business or products credible and stand out?
Perhaps credibility isn’t being used well in your sector – what a massive opportunity to gain a huge competitive advantage!
Click here are 4 helping hands to help credibility pay off for your business
Blog Posts
Believable is Best – Business Resources
BLOG 1 – How serious are you about building your credibility?
When you watch a movie, you can almost believe anything on-screen, because it’s not real life, it’s fantasy.
The skills of the characters in the movie, ‘The Incredibles’ for example – we know that people cannot lift cars, move faster than a speeding bullet and make themselves invisible, but we suspend belief and sit back and enjoy the movie.
But in your business, in the real world, the buyers of your products and services will not suspend belief. If they are investing their money, they need to absolutely believe.
They need to believe in you, your business, your products and services and believe that they are not wasting their money.
To make this happen, to make your buyers part with their money and be happy to do so - you have to be seen as credible…
Incredible – well that comes later! Let’s work on credible first!
The importance of Credibility should never be under-estimated – it’s hard to become credible, it takes time for your buyers to trust you, believe in you and your products.
And it can be lost in a heart-beat. So be careful…
You have to be deadly serious about your credibility or people will not buy from you, and your business success depends on this very thing…
How credible do you think your business, products and services are right now?
Click here to learn how to create credibility for your business…
BLOG 2 – Lift your business to new heights by building credibility
As a business owner or manager, you believe in your business, you believe in your products and services.
However, this is all in vain if your customers don’t…
Your customers are not going to part with their hard-earned money if they don’t think you are credible.
When was the last time you thought about the credibility of your business and the products and services you sell?
You have to be credible!
And the larger the purchase price for your goods and services, the more trust and credibility you will need in the hearts and minds of your customers.
More credibility means more trust, more trust means more buyers buying from you, more buyers means greater profits and greater profits mean your business is succeeding, growing…
You get the picture - so, how do you achieve this?
How do you make your business, your products credible?
Sometimes you must risk it all, just like Elisha Otis did in 1854.
Most successful, credible brands have a great story – this one is unbelievable – except it did actually happen and Otis’s business success is built on it…
The first passenger elevators had been installed in England in the 1830s.
Hemp rope held the elevators up and would often break, killing passengers, making the flats on the higher floors of buildings the cheapest!
As buildings got taller one man launched his invention…
In 1854, Elisha Otis travelled to the New York World's Fair to promote his new invention. Standing high above the crowd on a platform elevator, he ordered the retaining rope cut. The crowd cried out. His invention, the elevator safety brake, held!
And in that moment, one man changed the world's perspective on what's possible. In that moment Otis achieved instant credibility. He risked his life because he knew his product worked!
Orders rolled in and Otis doubled their profits year on year. Now they have elevators and escalators in some of the tallest buildings in the world including the Eiffel Tower, the Petronas Twin Towers, the Burj Khalifa in Dubai and the Tianjin 117 building which is the tallest building in China.
In 2017 Otis Elevators revenues were over £9 billion…. worth the risk of cutting a bit of rope in 1854 don’t you think?
Click here to learn that even in your business, to be truly credible to your customers, you need to publicly put your reputation on the line…
BLOG 3 – What can a pizza delivery man teach us about credibility?
It can be frustrating when you know you have the right product or service for your customers, but you cannot convince them to buy it.
It’s even more frustrating if you then lose them to the competition…
How many times has this happened to you?
The question is (or rather questions):
· How do you make your customers believe in your business?
· How do you make your customers believe in your products and services?
and…
· How do you make them see that your product is credible – more credible than the competition?
Answer: You take a risk…
The more you risk or spend on your credibility, the more believable your message becomes…
You have to be serious about building your credibility…
How serious are you?
Are you as serious as Richard Davis?
Richard Davis was deadly serious, so much so that he shot himself point blank – because he believed in his product absolutely…
Davis was a pizza delivery man in a city where muggings and shootings were common. He developed a product that he believed could stop front line policemen/women and the armed forces getting life threatening bullet wounds…
However, he had a credibility issue – no-one believed him, and no-one wanted to test it!
So, in 1971 Davis went to the armed services with his new ‘Kevlar bullet proof’ vest and to prove it worked he asked them for a gun and some bullets.
He then put on the vest and shot himself at point blank range!
The ‘Second Chance’ vest worked – it stopped the bullet and he and his product were instantly credible.
Since then he has shot himself over 200 times. He famously stated that ‘the first shot was for science; the rest were for showbusiness!’
In 2005 Davis sold his ‘Second Chance’ business for £34 million.
Credibility matters and the importance of risking it all, as in the case of Davis, cannot be underestimated. He was willing to apparently risk his own safety but also his reputation to prove beyond all doubt that his product worked and was credible.
How far are you willing to go?
Click here to learn how you too can transform the success of your business by being deadly serious about your credibility.
BLOG 4 – Actions speak louder than words in building your credibility
It’s very easy to tell your customers or future customers how good your products and services are, we’ve all heard and seen the sales talk…
It’s faster, it’s stronger, it lasts longer..
We care more, we listen more, we work harder than the competition…
But to really believe any of this, your customers need more than words, they need actions.
“Talk is cheap, actions speak”
It’s because talk is cheap that your words won’t be believed.
As Tom Wanek said in his little-known, but highly-valuable book ‘Currencies That Buy Credibility’
“Trust is a language that does not rely on words”
Words just aren’t enough when it comes to gaining the trust of your customers. They need proof that your product or service will deliver what you are saying.
So, it pays to put your money where your mouth is and invest in Wanek’s suggested 6 sources of credibility.
Look at the way that Otis did this when he cut the rope to prove his elevator brake worked and the way that Davis did when he shot himself point blank to prove his Kevlar vest really did stop bullets…
They invested their time and money in their products, but then risked their reputations and safety to demonstrate that their talk was not cheap.
Their actions clearly demonstrated the credibility of their products and brought them unprecedented results and success.
Click here to learn what the 6 sources of credibility are, which of them worked for Otis and Davis and find out why they are so important to the success of your business…
BLOG 5 – Build your credibility relevant to your ideal customers
Your business is constantly evolving, as a business owner or leader it can be hard, sometimes impossible, to keep up with the mountains of work you must do every day, whilst making sure you are ahead of the competition, have a happy team, are winning new customers and making a profit.
With all this, there is little time to spend on building the credibility of your business and your products and services, however building credibility is an essential component to keeping customers, winning new customers and growing your business.
Where there is trust, there is a growing and sustainable relationship.
Where there is trust, there is belief in you and your business.
When you establish credibility, your customers will respect and trust you, choose you over the competition and recommend you to other customers.
But how do you establish this trust? Have you ever tried?
Tom Wanek, in his book ‘Currencies That Build Credibility’, suggests using 6 sources of credibility in your business.
They are:
1. Material wealth
2. Time and energy
3. Opportunity
4. Power and control
5. Reputation and prestige
6. Safety and well-being
It pays for you to choose the sources of credibility relevant to your ideal or preferred customers.
Just like Patagonia (the outdoor pursuits clothing company).
They have invested ‘time and energy’ on building a product range, whilst keeping environmental and sustainability issues at the heart of everything they do…
They call themselves an ‘activist company’ and you only have to look at their website to see how important to them this is.
Their mission statement is:
‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis’
Patagonia ideally environmentally conscious customers and therefore have ensured their product range details the origin of all materials used in product creation. But we all have the opportunity to purchase them if we want.
The customers of Patagonia believe in the products, trust the origins of product and deeply believe in the credibility of the business.
Click here to learn the importance of choosing the right source of credibility for your business. When you make it the centre of everything you do, you will grow your business.
BLOG 6 – Credibility, hard to build, easy to lose, just ask Gerald Ratner…
Actions can be far more powerful than words when building credibility.
Like Otis cutting the rope and letting the elevator drop from a great height… knowing that his elevator safety brake would work… even more impressive when you know he was standing in the elevator at the time!
As the incisive business leader expert Robin S Sharma states: ‘Talk is cheap. Actions speak’.
And when you focus on building your credibility through actions directly relevant to your ideal or preferred customers, you’ll build trust and build sales too.
It takes time to build credibility – time, money and proof that your products and services are better than all the rest…
But beware… it’s easy to lose, less and less credibility will undermine the sales success of your business…
Gerald Ratner is living proof of credibility gone bad! And living proof that credibility matters!
It took Ratner just 1 minute and 36 seconds to lose £500 million.
In 1991 during a speech, Ratner openly discredited his products. The former chief executive of the British jewellery company Ratner’s Group commented:
“We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?", I say, “because it's total crap”.
He then added that a set of Ratner’s earrings was "cheaper than a Marks and Spencer’s prawn sandwich but probably wouldn't last as long."
Gerald Ratner proved undeniably that you should never undermine a product you are trying to sell. If you don’t believe in it, how can you expect the customer to believe in it and therefore to buy it?
Ratner clearly shows us what to avoid doing over lunch unless you want to bring devastation to your business. He was being flippant – he did not take credibility seriously and paid the price!
Click here to learn how to make credibility the cornerstone of your business success…
BLOG 7 – 4 helping hands for you to build credibility for your business
Without credibility or with less credibility than your competition, you will struggle to sell.
It pays to look closely at what’s relevant to your ideal customer when choosing what type of credibility will give you a competitive edge in your sector.
What are your competitors doing to make their business or products credible and stand out?
Perhaps credibility isn’t being used well in your sector – what a massive opportunity to gain a huge competitive advantage!
When you build your credibility above and beyond your competition you will secure a bright future for your business.
Here are 4 helping hands to help credibility pay off for your business:
1. Take credibility deadly seriously and build your sales success
Don’t lose out to the competition by allowing them to master credibility before you do, use the 6 sources of credibility to steal a march on the competition and gain extra sales. And don’t be flippant about the importance of credibility, remember it took Gerald Ratner 1 minute 36 seconds to lose £500m!
2. Invest in credibility that’s most relevant to your customers
Money is always relevant and making strong guarantees is worthwhile ‘if you are not completely satisfied you get your money back’. But your investment might be time, safety, opportunity or prestige. Choose the right one for your market and your customers.
3. Seek credibility through your actions not just your words
Because actions speak louder than words, invest in actions to prove that your product works, like Davis did when he shot himself point blank, to prove his vest could stop a bullet.
Nothing makes your business more credible or your customers trust you more than an act of proof.
4. Make your credibility stronger than the competition
You are only credible if you are better than your competition, work out (using the 6 sources of credibility) how to out-perform them. Whatever they are doing, do more. However good they are, be better. For example, Marks and Spencer’s were massively credible back in the 90’s, when you could return any goods and get your money back without a quibble – they stood out from the competition, because they were better – but now more and more retailers do this therefore they have lost their credible advantage…
But what if they offered a lifetime return with your money back? They would go one better than the competition, regain their position at the top of the credibility tree…
Remember the key to your credibility success is to focus your time and energy on what matters most to the ideal customers in your sector…
Click here to learn how to uncover your credibility and the credibility of your products and services and create a big impact on the success your business.
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Monthly email to share the business breakthrough with your contacts
Subject: Do your customers believe in you enough to buy from you?
Preview text: Your complimentary Business Breakthrough
Main email wording:
If you want your customers to buy from you, they have to believe in you...
So,how credible is your business and your products and services?
When you view credibility as an opportunity to win more customers you will gain an advantage over your competition.
In this ‘believable is best’ edition of Business Bitesize you will learn, in the time it takes to drink a cup of tea:
- why ‘actions speak louder than words’-why a pizza delivery man shot himself point blank to prove his product’s credibility!
- that investing your time building credibility will result in a serious pay-off for your business
- the importance of choosing sources of credibility that are relevant to your customers
When you use the 6 sources of credibility in your business you build your credibility above and beyond your competition and secure a bright future for your business.
Email to go out with Blog 1
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Business Breakthrough Subscriber Resources